Here is the newsletter I promised you.
 
Reflections on Growth
Number 1 March 2004
Intensive Growth in Advanced Clusters
During the past year in a number of countries, greater attention was given to expansion
in advanced clusters. The most systematic approach to date is emerging in Asia, where the
Counsellors decided to place emphasis on large-scale expansion during their consultations and
planning with certain National Spiritual Assemblies and Regional BahÃâà Councils. In the first
six months of the year, through a focus on teaching projects in strong clusters, approximately
16,000 new believers entered the Faith.
Efforts are now being made to learn how to balance expansion and consolidation so
that growth can be sustained. The friends in some clusters have successfully established
their training program and pyramid of human resources, helping a sizable number of believers
to proceed through the entire sequence of courses, thereby creating a new dynamic in the
activities in the cluster. The energies of these newly trained believers have also been applied
to multiplying core activities, and to involving an increasing number of non-BahÃâÃs into the
pattern of BahÃâà community life. Finally, believers in these clusters have been able to take
the additional step of initiating systematic teaching activities. Many have had success in this
new endeavor, managing to bring more than 100 new believers into the Faith in the cluster while
incorporating a percentage of them into the training courses. In doing so, they have completed
a first âcycleâ of activities for sustainable growth, and have set the stage for enlisting future
contingents, as the cycle of training, multiplication of activities, and intensive teaching repeats
itself. In countries where substantial enrollments have traditionally been easy to achieve, the
institute can grow in size to accommodate the influx of as many as 100 new believers in a
monthâover 1,000 new BahÃâÃs a year within a single cluster.
Progress in establishing a cycle of activities for sustainable expansion and consolidation
will, of course, require that particular attention be paid to intensive teaching. From reports
received to date, it seems there are at least four different approaches that are emerging in different
settings for accelerated expansion in strong clusters.
Receptive Populations in Core Activities: The Adami Tulu Cluster in Ethiopia
In one emerging pattern for intensive growth, the three key core activities act as portals
to entry by troops among a receptive population. This was evident in recent developments in
Ethiopia. In reflecting upon who could be invited to participate in study circles, the BahÃâÃs in
the Adami Tulu cluster, drawing on the opportunities available to some BahÃâà schoolteachers,
decided to invite their secondary school students. Soon after Ri7vÃn 2003, one youth was
approached and encouraged to invite some friends to a study circle. The students were instantly
attracted to Book 1 of the Ruhi Institute. Soon 20, 40, then almost 200 young people were
awaiting the opportunity to study the series of Ruhi Institute books, all as a result of friends
inviting friends. BahÃâÃs across the country rallied to support the groundswell of interest. One
group of the most capable students was taken to the national institute facility in Debra Zeit for an
Prepared under the auspices of the International Teaching Centre for the institution of the Counsellors
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intensive study program of almost two months during the summer break, in order to complete the
entire sequence of courses. Other intensive courses were offered in the cluster to each contingent
of students. Initially almost all of the participants were non-BahÃâÃs, but they soon embraced the
Faith through the influence of the Word of God experienced during the study of Book 1. The
young people were fervent in their newfound love of BahÃâuâllÃh; many testified during the
course of the program to their desire to teach their friends and family.
By the end of the summer period, there were 392 declarants. Of these, 386 had completed
Book 1; 282âBook 2; 76âBook 3 (due to the limited number of copies); 161âBook 4;
111âBook 6; and 62âBook 7. Over 600 BahÃâÃs, friends, and family gathered for the ceremony
honoring those students who completed the entire sequence. According to a report received at
the BahÃâà World Centre,
Upon the graduation ceremony they were able to fascinate us with their deep and
insightfully composed poems, amazing dramas and moving songs. The delight they created
is such that that we cannot possibly portray it in words. If it were possible, all one would
wish is that all those well-wishers and interested parties were physically present to witness
the height of spiritual joy and happiness they managed to create.
At a later point, a reflection meeting was held, consisting largely of the new believers, who
enthusiastically committed themselves to invite 1,067 non-BahÃâÃs to participate in core activities
in the three months while establishing 79 study circles, 44 childrenâs classes, and 57 devotional
meetings. Initial efforts were promising. The number of localities in the cluster opened to the
Faith increased from 7 to 18, and classes for Books 1 and 2 were initiated in several villages by
the youth tutors. At the second reflection gathering, however, it was observed that only a portion
of the intended goals was achieved, owing to the realities of their livesâparticularly the need
to help on family farms during the harvest period and the return to school. Nevertheless,
commitment remains undiminished as the cluster now begins the work of learning how to
integrate the youth into effective patterns of expansion and consolidation given their particular
opportunities and restrictions during the school year. In December 2003, 566 individuals had
completed Book 1; 297âBook 2; 83âBook 3; 168âBook 4; 118âBook 6; and 96âBook 7.
The friends in the area, with the assistance of the institutions of the Faith, including the training
institute, also plan to repeat the pattern of intensive teaching and training when the school year
comes to an end.
Projects for Large-Scale Expansion: Thiruvannamalai Cluster in India (T.V. Malai)
A second approach to intensive growth has emerged in countries such as India, which have
experienced mass teaching in the past. Projects for large-scale growth are organized to present
the Faith to large groups in rural settings in strong clusters, enroll them, and immediately bring a
significant percentage of the new believers into the training institute courses. Core activities are
further multiplied to provide for the spiritual nourishment of these believers and their families,
including their children. A challenge in such clusters is to provide opportunities for those
whose hearts have been attracted to be confirmed in their newfound faith through consolidation
activities. Another challenge is to ensure that a sizable number of these new believers go through
the entire sequence of courses and initiate their own activities in service to the Cause, to make
certain that the process is sustained.
A report from a reflection meeting in June 2003 in the T.V. Malai cluster in India indicated
that a teaching project implemented between February and May 2003 resulted in 1,700 new
believers. During that period, 537 new believers completed Book 1, with another 131 in process.
Core activities included 151 devotional meetings, 67 childrenâs classes, and 18 study circles. The
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pyramid of human resources for the cluster indicated for Book 1 a total of 1,983; for Book 2â
380; for Book 3â156; for Book 4â84; for Book 6â49; and for Book 7â26. At the reflection
meeting, friends from 15 communities in the cluster committed to 417 devotional meetings,
104 childrenâs classes, and 89 study circles. It was anticipated that another 1,415 new declarants
would be brought into the Faith in the next three months. By October 2003, the following
number of individuals advanced through the sequence of materials: for Book 1â2,464; for
Book 2â512; for Book 3â169; for Book 4â100; for Book 6â55; and for Book 7â34. In the
past year the enrollments reached 2,064 by November.
Development and Growth in Clusters Affected by Serious Lack of Infrastructure:
Battambang Cluster in Cambodia
A third approach to intensive growth, involving activities for social and economic
development closely associated with the teaching work, has occurred in countries that have
experienced long periods of devastating war or natural calamity or are characterized by very
poor infrastructure. While there is a high degree of receptivity among the masses, there is also a
general breakdown of the government machinery, needed to support education, health, and other
social amenities. In such situations, the training institute has the opportunity to introduce other
educational programs alongside the sequence of courses. The challenge in these areas is to
achieve the right balance in conducting study circles and other educational projects so that the
movement of a large number of individuals through the courses is not relegated to the
background. An example of this approach is the activities in Battambang, Cambodia.
In 1994, a BahÃâÃ-inspired agency, the Cambodian Organization for Research, Development
and Education (CORDE), was established to apply BahÃâà teachings to uplift the people of the
region around Battambang. Initial activities that focused on health eventually led to offering
informal after-school tutorial classes for children. By 1997, there were some 20 classes with
500 children. Beyond its contribution to social and economic development, CORDE now plays
a vital role in the progress of this rural cluster by providing capable believers with a means of
employment without the necessity of their moving to an urban area, thus enabling them to
continue their participation in the work of the Faith.
Supported by a very strong institute process, the number of BahÃâÃs in the Battambang
cluster has grown steadily to more than 3,000, about 1 percent of the population. New believers
from May 2002 to April 2003 totaled 852, primarily youth. In April 2003, there were 24 study
circles with 231 attending; 44 childrenâs classes with 732; 30 junior youth classes with 424; and
38 devotional meetings with 715. The pattern of expansion and consolidation has been sustained
since that time. The progress in the institute process, from June to December 2003 was as
follows:
Book 1 Book 2 Book 3 Book 4 Book 6 Book 7
1,360 745 451 314 80 48
1,872 1,097 765 648 348 246
By December, 1,691 new believers were added. There were 80 active tutors completing 41 study
circles with 398 participants; 42 childrenâs classes with 742; 60 junior youth classes with 1,101;
and 300 devotional meetings with over a thousand attending. Among the effective strategies
utilized were centralized courses for youth to train tutors and childrenâs class teachers, which
resulted in 80 percent of the participants arising to serve.
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Learning about Effective Teaching: Perth Cluster in Australia
Finally, a fourth approach to intensive growth involves systematic efforts to improve the
effectiveness of teaching in clusters in the western part of Australia and in urban communities
where teaching has traditionally been more challenging and growth somewhat slower. Because
there are already some well-developed communities in such clusters, through institute campaigns,
a sizable number of individuals can move through the entire sequence of courses and rapidly
advance to take on the challenge of growth. Once the institute process has been established and
core activities multiply, deliberate measures need to be taken to concentrate energies on learning
how to achieve some growth, and then to progress, step by step, to reach ever-larger numbers of
new believers per year: from 10, to 20, to 50, to 100, and then beyond. The primary challenge in
such clusters is to raise up an increasing number of effective teachers of the Faith, particularly
through emphasizing the concepts, attitudes, and skills presented in Ruhi Institute Books 2 and 6.
Refresher courses and opportunities for practical experiences to try out new skills are some of the
methods used to meet this challenge.
One focused effort to learn about more effective teaching is illustrated by the community
in Perth, Australia. After reflection and consultation, the friends observed that if they wanted to
aim for 100 new believers, they would have to invite nearly 3,000 people to participate in core
activities. This would require about 300 believers with some capacity for teaching, as a result of
their training in the institute, who would each identify a list of perhaps 10 contacts that they could
pray for, invite, then follow-up, teach, and nurture. At an initial meeting to introduce the plan, up
to 80 people volunteered to participate; then the number quickly grew to around 130. In the early
weeks of the campaign, 360 individuals were added to the prayer lists of 45 believers, and about
125 seekers began attending activities. The friends in Perth commented:
We are at the stage now that we are seeing large numbers of new believers entering
our activities. It is amazing to see a community such as Perth, which has largely been
inwardly looking prior to the 12 Month Plan, now witness comparatively large numbers
of new believers embraced by the three core activities, BESS [BahÃâà Education in State
Schools] classes and other social activities within the BahÃâà community. We have
witnessed literally 15-20 fold increases in the number of new believers âin the systemââ
of some communities through involvement in the 3 core activities.
The current challenge that faces us is that the BahÃâÃs [are] struggling to know what to do
with theirâ friends who have been to a number of devotional meetings or have finished
Book 1ââthe ânext stepâ in their movement towards BahÃâuâllÃh. Many do not become
BahÃâÃs after these activities, but could potentially declare with more nurturing and
teaching. Opening these doors is our current learning.
This approach is enhanced through the establishment of teaching teams. Individuals who
have completed Book 7 are encouraged to form a group of 4 to 6 people who can meet regularly
for encouragement and reflection on their teaching efforts. Such small groups can, among
themselves, make a list of 50 or more contacts. The teams foster initiative in identifying
seekers and inviting non-BahÃâÃs, in multiplying core activities that reach beyond the BahÃâÃ
community, and in carrying out practical teaching activities that improve skills and increase
enrollments.
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