Sex sells. 

regards 
hg 

----- Original Message -----

From: "Rod Hower via EV" <ev@lists.evdl.org> 
To: "EVDL Administrator" <evp...@drmm.net>, "Electric Vehicle Discussion List" 
<ev@lists.evdl.org> 
Sent: Thursday, February 26, 2015 2:45:45 AM 
Subject: Re: [EVDL] EVLN: Weirdest-Sexy L3 EVSE Ad @FamilyMart.jp (v) 

There is some definite sexual innuendos for 'plugging in' with the beast and 
'singing into the microphone'. Very strange video indeed! Not sure what they 
are promoting, but I've seen strange stuff on youtube as well that the younger 
generation follows. I'll have to admit that the 'bouncing around' assets of the 
female where interesting and highlighted in the video. 


On Wednesday, February 25, 2015 7:48 PM, EVDL Administrator via EV 
<ev@lists.evdl.org> wrote: 



I don't know that I'd call it sexy, except that one camera shot lingers 
rather longer than necessary on the talent's, uh, physical assets. But 
weird? Oh yeah, definitely. 

I don't understand the Japanese, but this is what I got from watching it 
before reading the synopsis in Nikki's story. 

We have here a beast whose spinning horns (!) clearly show that he's utterly 
smitten with a young woman shopper. The woman seems to just want to plug in 
(unplug?) her Nissan Leaf at Famiy Mart. 

The beast even tries to give her roses, but to no avail. Finally, with some 
help from the Family Mart manager (?), he seems to win her over, getting her 
to sing along with him as he plays his electric guitar (she uses the chademo 
adapter as a microphone). By the end of the ad, she's throwing sparks 
(kisses?) at him, they're dancing hand in hand, and he's helping her 
(finally) plug in her car. (Which, in the next scene, is again unplugged. 
Go figure.) 

Here's this 3+ minutes of quirkiness, unembedded : 

https://www.youtube.com/watch?v=Fk6Lqjb7xOQ 

And Nikki's synopsis from Bruce's post, which corrects what I got wrong : 

https://transportevolved.com/2015/02/24/japanese-ad-for-electric-car-rapid- 
charging-at-familymart-is-the-weirdest-tv-ad-weve-ever-seen/ 

http://v.gd/1hT0XR 

This one has the old GM EV1 "appliance worship" ad beat all to heck for 
quirkiness. 

David Roden - Akron, Ohio, USA 
EVDL Administrator 

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