Whoops. I just re-read Carol's message -- I had misunderstood at first. If this is an effort to recruit *brand new* contributors (as opposed to retaining those who have dabbled), the research I cited above doesn't really apply :)
But, I do think the findings of the Wikipedia Public Policy Initiative would be informative;[1] Carol, I'm not sure if you've had contact with this program or not. But in general, it ties in with what Sue brought up: people brand new to Wikipedia often need a *lot* of support and advice before they start to get their legs. So directing them to educational resources, and establishing a "cafe" type space to ask questions and build a sense of community, would certainly be helpful in keeping with what we've learned from our outreach efforts. And personalizing the message a little bit, tailoring it to the specific woman's interests by suggesting articles she may want to edit, couldn't hurt either! -Pete (formerly Public Outreach Officer at WMF) [1] http://outreach.wikimedia.org/wiki/Public_Policy_Initiative
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