** OKLAHOMA. The once-venerable WKY-930 OKC, has gone Spanish --- again, after 
another failed format in English, sports talk. Tnx to a tip from Bill Eckhart, 
who first noticed it the afternoon of January 7. I`ve yet to monitor the 
details, but the last time they did this, it only lasted a few months, and was 
an FM simulcast. The following rant, originally aired on KWTV-9 in 2006, might 
as well have been written today, January 8, 2009:

MY TWO CENTS: RADIO STATION ENDS ERA
By Kelly Ogle, Published: January 25, 2006
http://masterweb1.newsok.com/my-two-cents-radio-station-ends-era/article/1742552

I'm deeply saddened by the demise of an Oklahoma Legend that has played an 
important part in my family for nearly 50 years. 

WKY Radio signed on in 1922, but now the first station west of the Mississippi, 
has gone south of the border. The station recently dropped its talk format and 
is now simulcasting a Spanish Language station. 

It may make more sense on the bottom line, but it seems strange to longtime 
Oklahoma residents. E.K. Gaylord bought WKY in the '20s and into the '70s, it 
was THE station. Walter Cronkite and Curt Gowdy were on WKY early on. My dad 
did the news and OU football at WKY in the '60s and '70s, me and my brother 
both anchored there. 

But starting in the '70s you couldn't win with music on the AM dial so WKY 
underwent a series of facelifts from Top 40 to Country, to Christian to Talk 
never with much success. 

They went TALK way too late - should've when I worked there in the '80s before 
KTOK grabbed the market with Rush Limbaugh and other nationally syndicated 
talkers. 

WKY's recent attempt to counter program with LOCAL talk was admirable, but too 
little too late. So now it's gone Spanish. Will it work? I don't know, can't 
blame them for trying, being nostalgic doesn't pay the bills. 

But in my mind this marks the end of a radio era in Oklahoma City, and maybe 
the beginning of another. I'm Kelly Ogle and that's My 2 Cents (via Glenn 
Hauser, DX LISTENING DIGEST)



      
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