RE: [art] New Web buttons in the Gallery
I have uploaded several new web buttons. Please let me know if any changes are needed. Thanks. -Raz Date: Tue, 5 Jan 2010 00:44:53 +0100 From: bernh...@familie-dippold.at To: art@marketing.openoffice.org Subject: [art] New Web buttons in the Gallery Hi Raz, all, I'm starting a new thread because this work is no longer related to the logo updates discussed in the other thread. The new web buttons Raz created are integrated in the Web Button Gallery http://wiki.services.openoffice.org/wiki/Art/Gallery/WebButtons I like them, they cover the theme of the OOo3 splash screen very well. But I'd like to address a few thoughts though: 1. As the buttons will (hopefully) be integrated in existing websites, what do you think about adding a border to show them more prominently (elevated)? 2. The smallest button (36x13) reads OOo, while this acronym has not been introduced outside the community. I don't know if people will understand it better than just the gulls. 3. For the second one (80x15) you moved the gulls to the side. I'm sorry, but this kind of modification to the logo didn't get approval in the past, so I don't think we should provide this one as official. 4. Some of the middle size buttons contain not all of the colored dots. In my eyes this branding element is not as strong as other graphics, so showing only five or six of the points might be ok because of the button size (nevertheless I'd prefer the row of seven). Other opinions? 5. You (Raz) wrote: I think there was one where the 3 looked a little choppy. You refer to the smaller buttons? I don't know how you changed the size of the logo, but they seem to be not really sharp. How did you modify their size? Please don't take my comments as criticism - I like your work! Best regards Bernhard I wrote in the thread Logo files updated - please review...: Hi Raz, * Raz Cumbe schrieb: Hi Bernhard, Have you already created an account on the wiki? http://wiki.services.openoffice.org/wiki/Special:UserLogin I created an account on the wiki and I'm all set. All buttons are uploaded. I'm going to integrate them in the button gallery [1] - or at least the first ones to show you how to do that. Let me know if you think there should be some changes to them. I think there was one where the 3 looked a little choppy. I may want to go back and fix that one. I'll be back on the topic, when they are reachable via the gallery. Best regards Bernhard [1]: http://wiki.services.openoffice.org/wiki/Art/Gallery/WebButtons - To unsubscribe, e-mail: art-unsubscr...@marketing.openoffice.org For additional commands, e-mail: art-h...@marketing.openoffice.org _ Hotmail: Trusted email with powerful SPAM protection. http://clk.atdmt.com/GBL/go/196390707/direct/01/
Re: [art] :: New Web Buttons ::
Hello Bernhard, everyone, On Fri, Jan 15, 2010 at 5:09 PM, Bernhard Dippold bernh...@familie-dippold.at wrote: Hi Brian, all, I'm back again from Hamburg, but will post about the meeting tomorrow... Hope you had an excellent and productive trip :) For now just a few remarks regarding your new web buttons, Brian: Brian Coale schrieb: [...] I posted some new Glass web buttons here: http://wiki.services.openoffice.org/wiki/Art/Gallery/WebButtons#Brian_Coale for anyone who wanted a nice fancy button on their site showing their support for OpenOffice.org. The buttons really look fancy and glassy, but you already mentioned: [...] they don't follow the standard design and colors of much of the marketing material, You know that we try to strengthen the visual impression of OpenOffice.org by reproducing the same look and feel in every representation of our product and our project. Even if your buttons look good, they don't provide the positive recognition of the product - mainly because of the colors differing quite a lot from the blue tone of our logo or the application colors from the icons. This is a very good point, and I have addressed this issue by re-releasing the glass set using only official colors. There are less of them now, but sometimes less is more. but what I've noticed is that many, many web buttons out there (for many different products) only loosely follow branding guidelines. You are totally right, most of our web buttons don't respect the idea of a unique OOo branding - they are quite old, but we didn't have newer ones. But this doesn't mean that we don't want to have a strong branding and a good recognition by our users. I added the standard information about official and additional galleries to the wiki page, but even if the official buttons are very much outdated, I'm thinking about adding another, more stronger suggestion to use the official ones to the page. As it will hopefully not take too much time to come to a consistent branding for OOo, I don't want new official buttons to be created now - we need to define the style before. I understand your concern here, but standing by and waiting for a new direction to go is no way to come up with fresh ideas. As artists we should always create, even when the creating is futile and frivolous; and although it might be decided tomorrow the the logo is to be completely changed and the new official color is red, I would not regret creating these unofficial and unsupported tidbits in the meantime as a way to throw around my ideas. However, the OOo logo is unaltered The smallest logo doesn't contain the gulls - without them the logo is modified in a way the trademark holder doesn't want to see in public (neither do I ;-) ) If this is the case, I would suggest that no web buttons smaller than 88x31 pixels be made. As it is, in my opinion, not possible to fit the logo, with the gulls placed just as they are, in a button only 15 pixels tall and have it still be legible. I've already omitted mine. except for being reverse-type, which is typical usage for logos shown over dark backgrounds. White logos are possible on dark monochrome background, for colored background the colored logos (on dark: whiteblue) should be used. I can hardly read your logos, I'm quite sure that this is caused by the small difference in brightness between the logo colors and the text. The problem here is if the background color is the official blue, and the text on the logo is official blue, what do you have? Nonetheless, after some thought about your email, I went about lightening the background with a gradient using only official blue and white, and used the original logo colors. I think it actually came out quite nice. Also I've used slogans I've seen on other marketing materials I've seen around the project. Whether or not these are official slogans, I don't know. The present official slogan is Open. For Business, but it has been established in 2006 IIRC. Other slogans are even older, so we need to define a slogan fitting with our new position in market, our anniversary and other parts of the main marketing strategy. It's a pity that neither this strategy nor a resulting slogan has been considered on the general marketing mailing list d...@marketing.openoffice.org. But the active people in the marketing project don't have had the time to do so... Yes, it really wasn't very clear what, if any, official slogan was being used. I went ahead and used the one you suggested. It's a good one. Thanks for putting me straight on that. I've offered them in dark gray and blue, other colors are available upon request. The only color that might fit with our goals could be the dark blue (RGB 6,52,140) from our logo. Right, then I revoke the offer. Let me know what you think, comments, criticism and faint praise are welcomed! Sorry for not being totally positive,
Re: [art] :: New Web Buttons ::
Hi Brian, all, I'm back again from Hamburg, but will post about the meeting tomorrow... For now just a few remarks regarding your new web buttons, Brian: Brian Coale schrieb: [...] I posted some new Glass web buttons here: http://wiki.services.openoffice.org/wiki/Art/Gallery/WebButtons#Brian_Coale for anyone who wanted a nice fancy button on their site showing their support for OpenOffice.org. The buttons really look fancy and glassy, but you already mentioned: [...] they don't follow the standard design and colors of much of the marketing material, You know that we try to strengthen the visual impression of OpenOffice.org by reproducing the same look and feel in every representation of our product and our project. Even if your buttons look good, they don't provide the positive recognition of the product - mainly because of the colors differing quite a lot from the blue tone of our logo or the application colors from the icons. but what I've noticed is that many, many web buttons out there (for many different products) only loosely follow branding guidelines. You are totally right, most of our web buttons don't respect the idea of a unique OOo branding - they are quite old, but we didn't have newer ones. But this doesn't mean that we don't want to have a strong branding and a good recognition by our users. I added the standard information about official and additional galleries to the wiki page, but even if the official buttons are very much outdated, I'm thinking about adding another, more stronger suggestion to use the official ones to the page. As it will hopefully not take too much time to come to a consistent branding for OOo, I don't want new official buttons to be created now - we need to define the style before. However, the OOo logo is unaltered The smallest logo doesn't contain the gulls - without them the logo is modified in a way the trademark holder doesn't want to see in public (neither do I ;-) ) except for being reverse-type, which is typical usage for logos shown over dark backgrounds. White logos are possible on dark monochrome background, for colored background the colored logos (on dark: whiteblue) should be used. I can hardly read your logos, I'm quite sure that this is caused by the small difference in brightness between the logo colors and the text. Also I've used slogans I've seen on other marketing materials I've seen around the project. Whether or not these are official slogans, I don't know. The present official slogan is Open. For Business, but it has been established in 2006 IIRC. Other slogans are even older, so we need to define a slogan fitting with our new position in market, our anniversary and other parts of the main marketing strategy. It's a pity that neither this strategy nor a resulting slogan has been considered on the general marketing mailing list d...@marketing.openoffice.org. But the active people in the marketing project don't have had the time to do so... I've offered them in dark gray and blue, other colors are available upon request. The only color that might fit with our goals could be the dark blue (RGB 6,52,140) from our logo. Let me know what you think, comments, criticism and faint praise are welcomed! Sorry for not being totally positive, but I'm driven by the thought of a general branding effort. When we come to a decision about the branding project, there will be a lot to do in order to define and establish the artwork we want to be supported. Please join this effort too! Best regards Bernhard - To unsubscribe, e-mail: art-unsubscr...@marketing.openoffice.org For additional commands, e-mail: art-h...@marketing.openoffice.org
