Just a note on sorghum flour- I cook for a client who is now avoiding
lignans (the latest food demon) and she asked me to swap in sorghum flour
for oats in a gluten-free bread I make for her.
This is one of the things that a certain consumer cares about, and it might
be boosting some of the interest in sorghum.



On Mon, Apr 22, 2024 at 12:02 PM <collab-request@lists.millets2023.space>
wrote:

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>    1. Flour power (3 items) (Don Osborn)
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> Message: 1
> Date: Mon, 22 Apr 2024 13:02:05 -0400
> From: Don Osborn <d...@milletsalliance.org>
> To: collab@lists.millets2023.space
> Subject: [Collab] Flour power (3 items)
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> 1. Sorghum flour cheaper than proso millet, rice, & other gluten-free
> grains?
>
> On a grocery run the other day, I noticed this row of 3 pound bags of
> flour - various gluten free flours (attached image). Basically sorghum
> flour at least with this brand is about $1 / lb. less expensive than any of
> the others (about $4 / lb. as compared with about #5 / lb.). Is this
> typical in others'  experience?
>
> The website for the brand pictured is: https://www.authenticfoods.com/
> For comparison, standard white flour is about $0.50. WHole wheat somewhat
> higher. Organic and non-GMO a bit higher again (sorry no specific market
> analysis, and I'm not typically buying flour).
>
>
> 2. Coarse grind black sorghum flour
>
> Came across a coarse ground black sorghum flour on sale  May be too fine
> for grits, but might work in hot cereals or baking?? (Sale price $2 / 15
> oz., normally $6)
>
> See: https://naturenatesllc.com/search?q=black+sorghum
>
>
> 3. Analysis of the global "millet" flour market
>
> An interesting analysis by Future Market Insights published last month
> predicts that "Global Millet Flour Sales to Total US$ 7.8 Billion by 2034,
> Amid Rising Consumer Awareness of its Health Benefits." The US part of that
> is listed as $1.6 billion, or about a fifth of the global total.
>
> It is not said which millets go into this calculation, but proso millet is
> the most traded internationally of the grains surnamed millet. (Pearl
> millet and foxtail millet have higher total grain production, but
> apparently are consumed closer to where they are grown.) One of the
> problems we have in analysis of millerts globally is the conflation of
> figures for several of the millets under the single category, "millet."
>
> Note the list of companies in the article under the subheading "Who is
> winning?"
>
> See:
>
> www.globenewswire.com/news-release/2024/03/19/2848252/0/en/Global-Millet-Flour-Sales-to-Total-US-7-8-Billion-by-2034-Amid-Rising-Consumer-Awareness-of-its-Health-Benefits-Future-Market-Insights-Inc.html
>
>
> Don Osborn, PhD
> (East Lansing, MI, US)
> North American Millets Alliance
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-- 
*Robin Asbell*
*http://robinasbell.com/ <http://robinasbell.com/>*

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