With time shifting, I would think the value (or more the lack of
value) of not only the content changes but also the ad, probably more
so. A company can go out of business, change hands, change products,
and would probably have a new version of the product at a later date.
If the ad was generic
John Wanamaker, the founder of Macy's said, I know half my
advertising is wasted, I just don't know which half.
Big advertising agencies use very sophisticated math models and
software to plan, execute and manage their ad buys for their
clients. They can track the effectiveness of every ad in
--- Enric [EMAIL PROTECTED] wrote:
If the ad was generic enough it may have longer
pertinence. But I
would think the ad would be less meaningful and
valuable to the
company paying for it in time.
seems like sponsorship campaigns would potentially
have a greater chance of maintaining value
There's definitely value in the archives, and in genres of information.
Now that I have a good library of Minnesota Stories videos, all categorized,
I'm going to make those categories prominent. It's something we take
for granted on text blogs, but I think if you call it something other than
