Hi Folks: I just finished a screencast - a primer to understanding web analytics using google analytics. http://beth.typepad.com/beths_blog/2007/06/new-screencast-.html
I included a wiki companion with lots of useful articles on the topic http://analytics.wikispaces.com/ Now, onto researching video analytics Beth On 6/14/07, Steve Watkins <[EMAIL PROTECTED]> wrote: > > I read on newteevee about this video analytics service just the other > day: > > http://newteevee.com/2007/06/12/vidmetrix-epidemiology-for-viral-videos/ > > That or alternatives would certainly be potentially useful for people > who put their videos on a variety of sites. > > If I was into this stuff myself Id probably take a close interest in > other things not directly related to the videos themselves, like how > many people link to your site, google pagerank, general buzz about > your stuff, number of comments on the site. > > Cheers > > Steve Elbows > > --- In videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>, > "Roxanne Darling" <[EMAIL PROTECTED]> > > wrote: > > > > I am looking forward to your filtering through all of the different > > choices Beth. We are in the early stages of this, and it is a very > > imprecise (and frustrating) activity. > > > > We've used GA, Urchin, Feedburner and now Blip for measurements. Along > > with cross-posting some stuff to YouTube. > > > > We hosted our videos on a separate media server (sep from the WP > > install) up until a month ago. We have found that GA and Urchin do not > > agree; many say GA under reports. > > > > On our media server, we have Urchin data that shows the actual data > > transferred per file type and per file path. We trust that more than > > hits or views as the TV Tonic service downloads media in multiple > > sessions that can generate wildly inflated numbers for some criteria. > > Seems that actual bandwidth tells us what files were being downloaded. > > > > The main thing is that all of these companies use their own > > (fluctuating) algorithms. So for example, one day they might count all > > requests for a file from iTunes, but the next day they might disregard > > all requests for the file after the first request, within a 24 hour > > time period. (I heard this from a source.) Thing is, my Mom watches > > our show in iTunes. Whenever anyone comes over to the house, she shows > > them a few episodes too. From an aggregator's point of view, it may > > look like one person viewing same files multiple times. In reality it > > is more like the magazine sitting on the doctor's office coffee table > > - in fact more people are watching it. > > > > Feedburner went through one of these tweaks a while back and people > > saw their subscriber base change by 20-30% in 24 hours. :-) > > > > YouTube provides some stats on views, and there is also this service > > that is providing stats for YouTube, Metacafe, MySpace, Yahoo, Revver, > > and AOL video: > > http://www.tubemogul.com > > "TubeMogul is command central for those that publish and monitor > > online video, as well as for organizations that advertise within > > online video." > > > > My friends at Aweli are also working on an independent stats > > verification service; hopefully they'll chime in here too. > > > > Gathering data across so many services and then trying to find those > > who have republished our feed and provide no stats...is leading me to > > worry less and less about stats. > > > > After all, it's not so much about how many watched, but how were they > > affected by the media? > > > > Rox > > > > > > On 6/14/07, Beth Kanter <[EMAIL PROTECTED]> wrote: > > > > > > > > > > > > > > > > > > > > > Hi Folks, > > > > > > I've been working on a screencast about web analytics in general > and google > > > analytics for nonprofits to measure mission - but with a focus on > more > > > traditional online strategies (not social media). I have been > interviewing > > > analytics geeks and experts including Avanish Kaushik. > > > > > > While not the content for the screen, I went off on a social > media metrics > > > tangent focusing on what metrics one might use to measure > "success" of a > > > blog. (And that 's up for debate as whether you can really > measure that .. > > > http://beth.typepad.com/beths_blog/2007/05/measuring_your_.html > > > > > > Okay, so now I'm thinking about that means in terms of tracking > viewership > > > of video blog - and have a few questions: > > > > > > What metrics do you use to track the success or audience growth > of your > > > video blog? A few come to mind like - video views, RSS > subscribers, unique > > > visitors to your blog/vlog, search engine referrals, technorati > rating > > > (huge > > > grain of salt), etc. > > > > > > What tools do you use to track these things? I've been using google > > > analytics, get clickety, and feedburner ... .. > > > > > > What do you think of the stat programs by the various video hosts? > > > > > > Your thoughts? > > > > > > Beth > > > > > > All Analytics Blog Posts > > > http://beth.typepad.com/beths_blog/google/index.html > > > > > > -- > > > Beth Kanter > > > Social Media and Nonprofits: Trainer, Coach, and Consultant > > > Beth's Blog: http://beth.typepad.com > > > Beth's Wiki: http://bethkanter.wikispaces.com > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > -- > > Roxanne Darling > > "o ke kai" means "of the sea" in hawaiian > > 808-384-5554 > > http://www.twitter.com/roxannedarling > > > > http://www.beachwalks.tv > > http://www.barefeetshop.com > > http://www.barefeetstudios.com > > > > > -- Beth Kanter Social Media and Nonprofits: Trainer, Coach, and Consultant Beth's Blog: http://beth.typepad.com Beth's Wiki: http://bethkanter.wikispaces.com [Non-text portions of this message have been removed]
