I know they are a very popular site and are about blog & forum as much as their treehugger.tv, but I thought Id post about it here anyway, after just seeing the news on Techcrunch:
http://www.techcrunch.com/2007/08/01/discovery-acquires-treehuggercom-for-10million/ I guess this sort of thing makes sense when the site is popular enough and it ties in with Discovery's plans to launch a 24 hour 'eco-lifestyle' channel. I dont think I'll ever make anything that sells for $10 million. I have an environment/sustainability-related plan but it will not be the happy bouncey positive green that there will likely be a lot of $ spent on in the years to come ;) Cheers Steve Elbows
