Hi Team,
Is there any update on this?
Regards,
Anurag Sinha
On Wednesday, December 13, 2023 at 12:02:22 PM UTC+5:30 Anurag Sinha wrote:
Hi Team,
Thanks for your response.
*As per the above comments below is my understanding:*
Non-EU:
-
- When the consent object is not set: data will be used for all ad
targeting and measurement
- When the consent object is set as "UNSPECIFIED": the data will be
used for non-personalized ad targeting and reporting only.
EU after March 6th 2024 :
-
- Uploads of Customer Match, conversions, and store sales data for EU
users should have valid consent (Granted/Denied/UNSPECIFIED).
- "UNSPECIFIED" consent for EU users will not be processed.
*Follow-up question:*
1) Is my understanding correct which I have listed above?
2) For non-EU: if the consent object is sent with "Granted/Denied" then
what will be its respective impact?
3) For EU: whats the difference between Consent with Denied and
Unspecified respectively?
Regards,
Anurag Sinha
On Monday, December 11, 2023 at 10:41:01 PM UTC+5:30 Google Ads API Forum
Advisor wrote:
Hi,
Thank you for reaching out to the Google Ads API support team.
Please find below responses for your queries:
Kindly note that setting the consent fields to "UNSPECIFIED" or "UNKNOWN"
for non-EU regions will not have any immediate impact on your data upload.
However, Google Ads may use this information to improve its targeting and
personalization capabilities in the future.
After March 6th, 2024, Google Ads will no longer accept uploads of Customer
Match, conversions, and store sales data for EU users without valid
consent. This means that any audiences with "UNSPECIFIED" or "UNKNOWN"
consent for EU users will not be processed. I would recommend you refer to
this Customer Match
<https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match/get-started>
guide for more information related to your query.
If the consent object is not set, the data will be used for all ad
targeting and measurement and when the status is set as "UNSPECIFIED" , the
data will be used for non-personalized ad targeting and reporting only.
I would suggest you refer to the documents Consent
<https://developers.google.com/google-ads/api/reference/rpc/v15/Consent>
and Release Notes
<https://developers.google.com/google-ads/api/docs/release-notes> for more
details. I hope this helps. Please let us know if you have any further
questions.
This message is in relation to case "ref:!00D1U01174p.!5004Q02qXiIT:ref"
Thanks,
[image: Google Logo] Google Ads API Team
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