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| My Groups | BSideNews Main Page | |
| For Immediate Release | ||||
| Monday, February 06, 2006 | ||||
| Contact Information | ||||
| EVENT/MEDIA: Jerome Hutchinson, Jr., General Sales Manager, WEDR-FM [EMAIL PROTECTED] , 305-567-5732. REGISTRATION: Angela Perry, WEDR-FM [EMAIL PROTECTED] , 305-567-5735. | ||||
| Dorrin Rolle, Miami-Dade County Commissioner present Black Consumer Marketing Conference | ||||
| A Forum on Understanding the Economic Opportunity In Tartgeting South Florida's Black Consumer | ||||
| (BLACK PR WIRE) February 21, 2006 8:00 AM - 2:00PM Hotel Intercontinental Miami, Florida (Chopin Plaza) OVERVIEW WEDR-FM will partner with local companies and advertising agencies to present a one-half day conference of workshops and presentations from nationally-recognized authorities on black consumer marketing and the economic benefits derived from this prolific and growing market segment. PRESENTING SPONSOR Dorrin Rolle, Miami-Dade County Commissioner LUNCHEON SPONSOR Michelle Spence-Jones, Miami City Commissioner (District 5) WORKSHOP SPONSORS Greater Miami Convention and Visitors Bureau Greater Miami Chamber of Commerce The Beacon Council Metro Miami Action Plan Washington Mutual MEDIA SPONSORS Black PR Wire Circle of One Marketing Pow!, Inc. Advertising and Marketing Success South Florida Magazine Millenium Movers Funk Jazz Entertainment, Inc. CONFERENCE SCHEDULE 8:00 AM - 8:30AM Registration / Continental Breakfast 8:30 AM- 8:45 AM Sponsor Welcome 9:00 AM - 10:00AM Session I What's The Big Deal? "What's New about the Black Consumer That I Need to Know?" Moderator: TBD Speakers: Dr. Bernard Anderson, PhD Whitney M. Young, Jr. Professor of Management The Wharton School of Business University of Pennsylvania Hugh Brown Director, Urban Services International Demographics 10:15AM - 11:15AM Session II What's The Big Deal? "Why Targeting the Black Consumer Makes Economic Sense" Moderator: Frank Nero President Beacon Council Speakers: Marsha E. Jackman Director, Miami-Dade Dept. of Business and Economic Development Clyde Rucker (invited) Senior VP, Global Communications and External Affairs Burger King Corporation Bill Diggs President/CEO Miami-Dade Chamber of Commerce 11:30AM - 12:30PM Session III What's The Big Deal? "Marketers Who See the Value in Targeting the Black Consumer and Why" Moderator: Dorrin Wood Community Reinvestment Officer Washington Mutual Speakers: Dexter Montgomery Publisher Success South Florida Miami Magazine C. Sunny Martin Founder/CEO, Who's Who Publishing Fred Zuckerman Zimmerman Partners Advertising Agency 12:45AM - 2:00PM LUNCHEON "Insights to Increase Your Share of a Changing African-American Market" MC: Jerome Hutchinson, Jr. General Sales Manager WEDR-FM Keynote Speaker: Pepper Miller President, Hunter Miller Group Co-Author, What's Black About It? "Insights to Increase Your Share of a Changing African-American Market" *Ms. Miller will sign her book following the luncheon 2:30 PM - 3:30PM Session IV What's The Big Deal? "Growing, Attracting, and Developing Black Businesses" Moderator: Charles Byrd Assistant Director City of Miami Dept. of Economic Development Speakers: Lawrence Spear President, BFE Telecom, Inc. Glenn Marcos Director City of Miami Department of Purchasing Beatrice Louissaint President/CEO Florida Regional Minority Business Council Arthur Barnes Director, Economic Development Metro Miami Action Plan 3:45 PM - 4:45PM Session V What's The Big Deal? "Targeting Black Tourism" Moderator: David Whitaker Senior VP, Marketing and Tourism Greater Miami Convention and Visitors Bureau Speakers: A. Andy Ingraham President, NABHOOD (National Assoc. Black Hotel Owned Operated Developers) Ms. Carol Ann Taylor Owner Ed Ponder President/Co-Founder of the Greater Miami Black Tourism Alliance | ||||
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On The B Side
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" I sit on a mans back choking and making him carry all the while assuring myself and others that I am sorry for him and wish to ease his lot by any means necessary except getting off his back...Leo Tolstoy"
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