> I wonder how it compares to Google I/O.

Not even close, IO was absolutely ridiculous , if you applied within 15 seconds 
of the opening you were told tickets were sold out even though people 10 mins 
later got them. The google io web app was a disaster in design. I think if you 
were able to find out about the WWDC tickets in time you could get them and the 
site was a million times more stable. 

I don't think they need to increase the cost, they need to let developers know 
a week ahead so you can plan for it and limit it to developers only. 

RS
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