When I first encountered personas and worked with them I realized that personas are really a problem solving tool. To solve a problem you need to understand the reality within which you want to apply a solution. Personas are just a way (a very good one) of capturing the knowledge of the people impacted by a solution. By the same token, if we want to capture the reality of the computer system we are designing around, somebody could design a tool to capture the capabilities and the constraints of the system. If we want to capture the reality of the business that will sell the solution, we could design a tool to capture the profile of the business (some ex-cooper employees have already done that).
To reiterate, personas are a profiling tool to better understand people. To me, profiling tools are always useful to create a good solution. Regardless what they are profiling. Depending on time, not everybody creates personas on paper but I think we all have some sense (good or bad, conscious or inconscious) of who we are designing for. Bonne Journée! Pierre Roberge User Experience Designer - Business Analyst etfs http://www.etfsinc.com/ ---------- etfs inc. The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient, is prohibited. If you have received this in error, please contact the sender and delete the material from any computer. Unless otherwise stated, opinions expressed in this e-mail are those of the author and are not endorsed by the author's employer. etfs inc. L'information transmise ne s'adresse qu'au particulier ou à l'organisme à qui il est dirigé. Il peut contenir des renseignements de nature privilégiée et/ou confidentielle . Si le lecteur de ce message n'est pas le destinataire visé, ni l'employé ou le mandataire chargé de la livraison au destinataire visé, il est par la présente avisé que toute dissémination, distribution ou transcription de cette communication est strictement interdite. Si vous avez reçu la présente communication par erreur, veuillez nous en aviser immédiatement par courriel et détruire le document de tout ordinateur le contenant. À moins d'avis contraire, toute opinion exprimée dans le présent courriel est celle de son auteur et n'est pas endossée par l'employeur de la personne qui l'exprime. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help