> For consultancies selling IxD expertise it gives a 'oooh shiny' moment > for clients (and often for some practioners). Even if the commissioning > client staff member understands IxD it gives a recognisable 'scientific' > sheen to a report and therefore makes it easier to pry open the budget.
Jakob Nielsen is about to release a book on eye-tracking. One can only hope that he addresses the appropriate contexts for use and how useful it really is as a testing tool. But the simple fact that Nielsen is doing this means that at least he thinks there's a whole lot more to it than "oooh shiny". -r- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
