Re: [IxDA Discuss] friday fun: what's the coolest thing you'vedesigned?

[John Vaughan]

1989 - 1992:   The Electronic Sales Assistant (ESA) provided a complete 
suite of sales presentation creation tools, newspaper industry information, 
and an easy-to-use interface to the Newspaper Association of America's 
electronic bulletin board-based membership marketing support service. 
Probably not that impressive today, but fairly cutting-edge for its time. 
Kind of a fusion homebrew dedicated browser + PowerPoint + automated update 
+ customization tool. All done on Supercard. 
http://www.jcvtcs.com/-experience/naa_esa.html
Goals of the Electronic Sales Assistant:

 a.. Enable the local newspaper Sales Department to produce high-quality, 
customized sales presentations quickly, particularly for 
small-to-medium-sized ad prospects.
 b.. Provide newspaper sales personnel with instant access to the marketing 
expertise of the Newspaper Association of America and to other newspaper 
sales colleagues around the nation.
 c.. Get the newspaper Advertising Sales Department up to speed on the 
computer "fast track" with a minimum of effort.


The Sales Presentation Maker


Editorial
You can construct customized sales presentations by selecting pages of sales 
arguments from our "camera ready" library of pre-formatted, proven NAA 
marketing material. You can also customize page design, edit text content 
create charts and merge in graphic clip art.


Presentations
This is your constantly-growing library of sales presentations; both those 
you've created and the 10 popular, field-tested, targeted sales Ready-to-Go 
presentations that come with the ESA software. Your sales staff can select a 
presentation from the Ready-To-Go library, customize it with your own local 
data and print it at the push of a button. The Information Manager


The Information Center
Here's where you find a directory of the marketing resources available 
through the NAA: Retail Marketing Bulletins and Classified Bulletins, an 
exhaustive database of Retail Profiles, a catalog of Research Resources 
(workshops, brochures, tapes, etc.) that you can order electronically, and a 
current Calendar of NAA marketing activities.


NAA Directory
The section tells you how to best take advantage of your membership in the 
Newspaper Association of America. This is a complete directory of "who's 
who" at the NAA: names, titles, phone numbers and departmental 
responsibilities.


Electronic Mail
The "e-mail" feature allows ESA subscribers to communicate with one another, 
as well as with the NAA directly. We keep you posted on the newest 
developments in newspaper marketing. Eventually, the e-mail system will 
allow ESA subscribers to exchange actual sales presentations electronically.


ESA Tools
AutoPresenter (an electronic slideshow), lnfoSpex (custom client information 
profile) and Management Reporter (library of presentations) let you 
customize your ESA experience for efficiency and effectiveness. 
<<attachment: esa_icon_editorial.gif>><<attachment: esa_icon_presentation.gif>><<attachment: esa_icon_infocenter.gif>><<attachment: esa_icon_directory.gif>><<attachment: esa_icon_email.gif>><<attachment: esa_icon_tools.gif>>________________________________________________________________
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