[Workshop] Lou Rosenfeld, co-author of the Polar Bear book, is doing some new workshops and I wanted to get the word out. He has also been nice enough to post his presentation online for people to see the value before signing up for one of the workshops.
Presentation (via SlideShare) here: http://tinyurl.com/2xw7j3 118 slides that try to make the case for site search analytics as a critical (if under-appreciated) user experience research and design method. The workshop schedule is April 4 (Boston), April 22 (Sunnyvale), and May 15 (Chicago); details here: http://louisrosenfeld.com/ssa ----------------- Site Search Analytics For Better User Experience <http://tinyurl.com/32q3m7> Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. *Dates* *April 4, 2008 Boston, MA* $895 per workshop $795 if you register by March 7 *April 22, 2008 Sunnyvale, CA* Special course offered through Involution Master Academy<http://involutionstudios.com/?cat=8> $699; limited to *nine* attendees *May 15, 2008 Chicago, IL* $895 per workshop $795 if you register by April 18 -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | CrowdSprout tel +1.617.281.1281 | fax +1.617.507.6016 | [EMAIL PROTECTED] ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
