There are tools for the appropriate places and times. Focus groups are attitudinal and small group dynamics being what they are can skew consensus. Perhaps not the best use for some things we do. Ethnography and other social science approaches towards observing the user in the environment may be more fruitful for yielding gap analyses in terms of need generation.
Then too, does anyone remember the often-recounted study about yellow boomboxes vs black ones, the users said they would all buy yellow ones, but then when asked to pick up free ones on the way out, they all picked up black ones? I love that. Don't get me started on who says they wash their hands coming out of the bathroom vs those who actually do. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=27702 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
