At the end of the day, customers are an essential source of data for informing a design, but they are one of many. The key to effective design research is triangulation - finding support and patterns across multiple data sources including user observations and interviews, competitive market research, and designer expertise. Multiple, independent data sources will support or cancel out ideas, resulting in a viable set of results.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=27702 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
