I haven't taken the HFI course, but did attend the presentation on
Persuasion at the last UPA conference and thought that they did a good job
discussing the issues.  For a solid overview of the role of persuasion in
design, you might want to get B.J. Fogg's book on persuasive technologies
which highlights a set of principles about how to design persuasive
technologies. We are almost always designing our systems to be persuasive
implicitly if not explicitly and Fogg was one of the first to try and codify
some of the principles, most of which are derived from research in social
psychology. The emotional aspect of design has been getting more publicity
with Affective design, an early book by Patrick Jordan on pleasurable
computing, and more recent books on emotional design by Don Norman and
others.

I think that much of what we do in our work is designing a system to
be persuasive in some way and understanding the principles of persuasion and
persuasive technologies is useful for an interaction designer. If you want
some entertaining reading on persuasion, get the books by Robert Cialdini
(he has coauthored a recent book with many short essays on persuasion).
Wikipedia has a short blurb on Cialdini.

http://en.wikipedia.org/wiki/Robert_Cialdini

Chauncey

On Thu, Oct 23, 2008 at 11:41 AM, Maerz, Torey <[EMAIL PROTECTED]>wrote:

> Has anyone been to the PET design class offered through Human Factors
> International?  http://www.humanfactors.com/training/PET.asp
>
>
>
> Is it any good?  What do you think about the topic?  Any alternatives?
>
>
>
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