Oh, right - and one more thing -
Perhaps we should have a completely different set of heuristics by
which we review and discuss sites clearly designed by a marketing/
advertising agency. We should not use HCI, usability heuristics, best
practices or notions of affordance or any other design principle found
in the literature and beaten into us by demanding sadist professors.
Think of it as - um - handicapping, fairness doctrine, or simply short-
bus special treatment. It's unfair to judge them using the same
measuring stick as real UX professionals; it's bad for their self-
esteem and we should be sensitive to that. Not all pigs are created
equal - some are more unequal than others - certainly the ones prone
to putting on more lipstick.
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.1281 | w...@semanticfoundry.com
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
skype: semanticwill
--------------------------------------------------------------------------------
On Dec 16, 2008, at 3:00 PM, Will Evans wrote:
Keep wondering about this marketing website. And the topic won't
seem to die.
1. If we all adhered to rules, where would innovation come from. I
am not defending the site, usable is only one facet in the 7 facet
honeycomb of user experience, and it's importance is ONLY relative
to the context of the design, the goals of the business/stakeholders
and the users. I have no idea what those are - but usable is just
one attribute, not all 7, and even the most ardent, hardcore Jacob
Nielson that I have talked to is incapable of answer this one simple
question:
"When reviewing an application, product, or website -- when do you/
your team deem it 'usable enough'"?
2. Ogilvy, one of the founders of modern advertising, had a book,
Ogilvy on Advertising, which is a classic. It also has a number of
rules regarding effective positioning, branding, and selling of a
product. If everyone in advertising followed that book religiously,
we would have never have had the "True" ads for Budweiser. Or the
frogs.
Rules of thumb are good; heuristics, well applied, are useful, but
orthodoxy is an evil slave-master beating creativity and innovation
into desperate submission and it's your obligation to challenge him
and his bastard step-child, "design patterns."
:-)
Rock On!
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.1281 | w...@semanticfoundry.com
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
skype: semanticwill
--------------------------------------------------------------------------------
On Dec 16, 2008, at 11:48 AM, Kevin wrote:
I'm not saying there isn't room for all-Flash sites, Michael, I just
thought that for a truly solid and accessible interface, Flash just
wasn't the way to go. The linked site above crashed my computer and
I have a pretty solid machine -- it hogged WAY too much RAM and took
a too long to download.
"Pretty" or "cool" or "desirable" doesn't make a site usable.
I used to be a total Flash advocate until I started designing sites
for wide audiences. Perhaps someday Flash will be completely
accessible and usable for everyone, but I'm not convinced it's
there yet.
BTW -- most of those highly-paid actionscripters don't have a iota
of usability training -- the site linked above and the link you
posted is proof of that. I got the hang of the site listed above
after a while (after rebooting my laptop twice), but for something
that's angled for commercial means an all-Flash site is just not
accessible for everyone.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=36319
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