On second thought:
The appropriate answer (and it's all about context, isn't it?) would have to
be ... "It Depends on the Audience"
General Public: "You've seen the TV ad for that Easy Button? I do that."
IT Manager: "Making your 50,000 lines of code usable by Normal People"
Marketing: "I'm the Competitive Edge."
CIO: "What's the main difference between a conventional IT shop and a
professional software development house? Me."
----- Original Message -----
From: "John Vaughan" <vaugh...@optonline.net>
To: "IxDA Discuss" <disc...@ixda.org>
Sent: Saturday, December 20, 2008 3:33 PM
Subject: Re: [IxDA Discuss] Interaction Designers: What is your elevator
pitch?
I design "the Easy Button"
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