>
> One of these days, I'm going to make a "Just Say No to Eye Trackers"
> t-shirt.
>

Now, now, Jared. You know they can be useful—they're just widely
misinterpreted as providing meaningful information all by themselves.

Eye-tracking results have to be put into perspective by about 100 other
things (metrics, goals, click paths, etc). Without those things, all you
have are pretty pictures.

-r-
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