I am working on rebranding and a new logo for my company. I have been considering using all small letters. Today, I had a discussion with a designer more visual than I, who sad that using caps at the beginning of words is more memorable - but many of his examples included drive by's -- seeing the logo on trucks or billboards. Being in design research/ux, I don't really envision my company name on a billboard or truck any time soon. Does anyone have experience or thoughts on all small vs. caps? I'm also considering using periods between letters since the letters are part of an acronym such as o.n.c.e. instead of "once". One compromise was to make the "small letters" at the beginning of each word in a larger font. telling vs. telling
Would appreciate feedback on usability, visibility! Thanks, Janna C. Kimel, JK Consulting Career: Design Research/User Experience Volunteer: Vice-Chair OR-IDSA Blogging: http://seenheardnoticed.blogspot.com/ Calling: m 503.200.0099 o 503-200-2715 Motto: The real act of discovery consists not in finding new lands, but in seeing with new eyes. -Proust ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
