Good Morning All, >From the lobby of the Four Seasons at what has been an enormously rewarding conference (and will another day to look forward to here in Vancouver).
If I were wearing a hat, I would take it off for Daniel who has hit the nail on the head for his comments below. It is not so much that search engines index the landing page (as they might have problems finding it unless you add it to your sitemap.xml file); rather that it serves the function to support the paid search advertising campaigns. Google is now applying an Ad Quality Score to its search ads. This score is predicated on the contextual similarity between: *the text in the ad and the searcher's query terms (a reason behind the 'autofill' features that will automatically insert the term you are purchasing into the headline or body text) *the text in the ad and the text on the destination page A low Ad Quality Score can see you paying a much higher price for placement or the suspension of your ad all together. Landing pages are a critical component in reinforcing the contextual relationship between what the searcher is looking for and the 'bridge or landing' page that sees them one step closer to finding it. marianne mswe...@speakeasy.net -----Original Message----- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Daniel Szuc Sent: Saturday, February 07, 2009 2:33 PM To: disc...@ixda.org Subject: Re: [IxDA Discuss] What is a Landing Page? Hi: Agree and it should be a part of thinking about : (in no particular order) * Optimizing content on that page so that Search engines find it * Ensuring the content is based on user needs * Understanding the critical questions people have before they hit that landing page * Looking at other channels people use to get answers to the questions e.g. Customer Support (that could be easily answered on a landing page or provide doorways to the right content) rgds, Dan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38287 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
