I agree with everything (or just about everything) that's been said or referenced. I think, though, that the main purpose of a landing page, from a user's perspective, is that it's a payoff page. It says to the user, "Oh, I've arrived somewhere." It is a temporary respite from the transitional pages (or links) that got them there. A home page, through the lens of this thinking, is a very special landing page. Business unit pages can be landing pages. Special pages associated with online campaigns are landing pages, too. This gives a bit of direction to the design: how does one communicate, through subtle or not-so-subtle page design, that "you have arrived" ? It's this direction that has directed my designs.
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