Janna, there are no real rules in design as in any art - only guides, and even then they can be ignored!
Some pitfalls that may eventuate from your stated approach: "One compromise was to make the "small letters" at the beginning of each word in a larger font. telling vs. telling" I'm not a great fan as the larger lower case letter at the start of the name will also have visually thicker lines which tend to grate after a while. "I'm also considering using periods between letters since the letters are part of an acronym such as o.n.c.e. instead of "once". The full points tend to draw the eye too much, taking some of the impact away from the words. Another think that can come back and bite you is making the logo all CAPS (especially if it looks like a four letter acronym) and then having you customers constantly bugging you for the full name. I did that once - under the direction of a client - and in the end the client made up an acronym to fit - a long winded one that defeated the purpose of the catching four letter brand! (sigh) My advice in the end is to make your logo unique, memorable, and look equally good in black and white as it is in colour - it needs to work anywhere and on anything. (And if you are wondering why you need it in black and white when we all have inexpensive colour printers now remember that most giveaways and show gifts still only allow for one-colour screen printing of your brand.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=38327 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
