I'm thinking about leading some discussions to help my team and company generate ideas about what sort of experience we want our users to have when they interact with a new version of our software.
Have you ever participated in, or led, an activity that you found really helpful in generating these ideas? I anticipate a group of 5-7 people working together for about 1 week to do this; I've got a number of ideas already, but I am searching for more. My ideas, still in an toddler stage, are: 1) Come up with two companies, similar to each other but different from us. What attributes do they have in common, and how are they different? 2) "Promise, Symbol, Proof" - For ten (or so) companies, come up with what they're promising their customers, the mark that symbolizes the promise, and the proof that shows they're meeting their promise. 3) "What are we? and the rule of opposites" - Come up with attributes that describe our product and our users' experience with it. What are the opposites of those attributes, and what would things be like if we switched to the opposite? 4) "Weird What-ifs" - Fill in the following sentence "What if we were __________?" and then answer it. For instance, "What if we were a religion? I would love to hear what other types of activities you have found successful. (By the way, I haven't called this "brainstorming" because I don't want to limit the responses.) ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
