Hi Alan,

I highly recommend you start by writing down a brief. It may seem
totally old school, but it helps keep teams (and clients) from
straying too far from the stated goal. It can be just one-page and,
well, see wikipedia for the rest...
http://en.wikipedia.org/wiki/Creative_brief

Once you have an explicit brief, you can look through those methods
on the Jack Leith site and ask, which will help us generate the right
kind of ideas?

I'll also offer a few methods of my own, which try to go beyond raw
ideas to help you generate concepts...
http://www.digital-web.com/articles/concept_design_tools/

Best,
Victor


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=40167


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