You probably want to clarify first how your clients are getting paid -- 
clearly, that will help determine optimal ad placement. Putting
ads in the "third column" makes sense if you only care about page
views not click through rates (e.g. affiliate programs). 

> you gain ad space without negative user impact!



________________________________
From: frank long <fr...@frontend.com>
To: disc...@ixda.org
Sent: Wednesday, April 15, 2009 12:44:26 PM
Subject: Re: [IxDA Discuss] Online Advertising vs User Experience

Katie,

its to do with F pattern reading behaviour.

you can see more info here

http://www.frontend.com/design/webpage-layout-right-hand-side-blindness.html

frank




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41254


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