On Jun 18, 2009, at 8:19 AM, Vishal Iyer wrote:

Business model is most definitely *not* a part of design (...)

If you think business model isn't part of the Design, you're kidding yourself. Great design considers the business model, how you make money, how you lose money. Without it, your design will ultimately fail. Design decisions should always consider the business model. It's fundamental.

Design is more than just making things look pretty, people. Design is a holistic process.


Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.




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