This past week I was having a discussion with another UX colleague and
he mentioned using a research method I'd never thought of. It's kind
of a mashup between a focus group and heuristic evaluation. While the
method might not be as thorough as proper usability testing or a full
fledged ethnography, it does provide some value for rapidly gaining
some insight into user needs and how a particular product/service
supports those needs.
That got me thinking about other rapid research methods (sometimes
called guerilla research methods).
What are your favorite rapid/discount/guerilla research methods and why?
Cheers!
Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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Contact Info
Voice: (215) 825-7423
Email: t...@messagefirst.com
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Blog: http://toddwarfel.com
Twitter: zakiwarfel
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In theory, theory and practice are the same.
In practice, they are not.
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