What you're referring to is called 'transitional volatility' -- how
much the navigation changes as you use the service. In the key study
on the topic, it was found that a little bit of change, consistent
change, is good and better than a lot of change or no change at all.

Here's a summary of the study:
http://noisebetweenstations.com/personal/weblogs/?p=1010

To test yours, you can essentially recreate the test used in the
study.

Victor


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=45003


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