On Aug 30, 2009, at 8:12 AM, mark schraad wrote:
If you believe that the user or the consumer is not core to everything being worked on at Apple you are absolutely out of your mind.
So when Apple forced 3.5" hard floppies on the world back in the 1980s, they were user focused? When Apple refuses to change the design of their mice to include more than one button, they are consumer focused? When they build their iPhones or iPods without an ability to replace the battery, thereby forcing customers to buy new models year over year, they are customer focused?
I say this to illustrate a point. I agree that Apple makes fantastic products, and I've been an Apple customer since I had my first Apple IIe. But I think Apple is precisely an example of not being "user centered" or even "user focused." They are operating on a higher level. One that does not put the user at the center of everything, coloring their decisions on what to do or what not to do.
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