there is an interesting correlation to the amount of money required to engage participants and when they think its too much and it puts them off.
They did a test recently for people filling out surveys and found $5-$10 gift cards to particular places were the most motivating to get people to respond. When they moved it up to $50-$250 people were less likely to respond because they thought it was too good to be true. If you are recruiting you should be careful about the incentive and test them. When they ran these tests they found the promotion that offered $250 actually received lower response rates than the $5-$10 gift card to Lowes hardware store. They actually got triple the response rates to lower amount of gift and it cost them less. Always test your incentives and don't ask people in forums what works for them unless you want them to take your test. Everyone is different and is motivated by different things. This is why its important to test incentives and not to rely on cash. If you want proof of this test visit Marketing Sherpa B2B marketing summit. Design reviews are surveys and incentives to review anything requires testing. stevendiebold.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=46204 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help