In the past we've given cards to Amazon, Starbucks, iTunes, etc. in the amount of anything between 5 to 50 dollars depending on the time commitment. Steven has a good point about high amounts being off-putting, but I believe this is particularly true with field intercepts and blind recruiting. When going through a firm with a registered network of available participants, those folks usually expect higher compensation. Kind regards,
Angel Anderson Senior Interaction Designer HUGE ---------------------------------- IxDA Los Angeles ---------------------------------- Email: angel.j.ander...@gmail.com Twitter: AngelAnderson Skype: AngelJAnderson On Wed, Sep 30, 2009 at 2:19 AM, Steven Diebold <ste...@stevendiebold.com>wrote: > there is an interesting correlation to the amount of money required to > engage participants and when they think its too much and it puts them > off. > > They did a test recently for people filling out surveys and found > $5-$10 gift cards to particular places were the most motivating to > get people to respond. When they moved it up to $50-$250 people were > less likely to respond because they thought it was too good to be > true. > > If you are recruiting you should be careful about the incentive and > test them. When they ran these tests they found the promotion that > offered $250 actually received lower response rates than the $5-$10 > gift card to Lowes hardware store. They actually got triple the > response rates to lower amount of gift and it cost them less. > > Always test your incentives and don't ask people in forums what > works for them unless you want them to take your test. Everyone is > different and is motivated by different things. This is why its > important to test incentives and not to rely on cash. > > If you want proof of this test visit Marketing Sherpa B2B marketing > summit. Design reviews are surveys and incentives to review anything > requires testing. > > stevendiebold.com > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=46204 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... disc...@ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
