"Seems like a no-brainer yet some companies still test to a "pool" that isn't their target."
And to add to the chaos, a lot of these "favorites" are often experts users who turn into UI experts themselves, by playing dumb, which means you end up with a rather unrealistic picture of the usability of your solution. Yet another reason to can this arcane pseudo-scientific field design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=46278 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help