I for one have never said we shouldn't do user research, in fact I
think that is one of the most important areas.

My problem with the current state of usability testing is that it
most often test in pseudo environments that tell you more about the
quality of your mock-up than of any finished product/service. 

What happens often is that those responsible for the usability tests
provides their findings to the designers but that there is no actual
transcendence from the usability testing phase into the actual design
and development phase.

Figuring out where most users think a button should be have very
little if any bearing on the quality of the finished product.

It might sit exactly where the users wanted it yet there is still no
conversion.

Through the years I have seen this again and again which have made me
suggest to my client's only to do usability tests if they are trying
to test something completely new and even there I would be hesitant
in some cases.

I have no problem doing usability tests if they make sense, but it's
at least my experience that they don't make sense in any close
proximity to the amount of cases they are conducted and I find it
rather troubling for the state of products and services that so many
UX shops are popping up that only do the first part.

A much better approach IMHO is do you research, design the monkey and
let it loose in the jungle. THEN look at how users behave.

In most cases that gives you plenty of information about what to do
or not to do and whether to invite users of your product or not for
qualitative studies.

But the current UCD mania is simply on the wrong track and will
hopefully fade with time as companies realize, there is no safe way
to good products and succsess.

IMHO You have to care about your users and you product and realize
that the real test is the finished product, not a pseudo environment.

It's not fair either to our clients or the users.



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=46278


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