Good Morning All, Interesting conclusion on why searchers click on results Jennifer. Many studies (Pew Internet Trust being the most famous) point to the assumption on the part of searchers that they click on results based on an assumption that the search engine has served up the most relevant result in a certain order. So quality is presumed before consideration of the actual result. I agree that result descriptions are an important factor both in relevance ranking (presence of search terms) and in support of the searchers scan to find the search terms in context (hits highlighting). Regardless of metaDescription though, those top three results get all of the attention.
For me, the ROI of faceted search is found in allowing searchers who have a vague idea of what they need to know in order to find what they need to find the ability to refine their results, not their search, but the results that appear. Results refinement supports awareness that enhances discovery. In essence, they take less time to search with greater success. The greater success using search increases its use that further diminishes time spent searching across the system. Of course, all of this is dependent on the facets themselves. Out of the box facets in most enterprise systems and those found on Google are not that helpful in my estimation as they superficially represent document features instead of contents. But, give me a rockin' search engine like FAST ESP and I'm sold. Kudos to Marti Hearst for her book. It is a fantastic resource. I can only hope it inspires us to think more as much about the design of search interfaces as we do the site itself. Just one gal's opinion... marianne Daedalus Information Systems -----Original Message----- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Jennifer Sent: Thursday, January 28, 2010 11:56 AM To: disc...@ixda.org Subject: Re: [IxDA Discuss] Data to support the ROI of implementing faceted search? Since click through on search results is based on the quality of the search and the quality of the results descriptions, I think it would be hard for anyone to guestimate any KPIs without know the project. As for case studies, take a look at the book "Search User Interfaces" by Marti Hearst. It's available online at http://searchuserinterfaces.com/book/ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=48776 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
