*** Democracies Online Newswire - http://www.e-democracy.org/do *** As far as I can tell online news sites are the primary place the public go for political information. Not that they don't visit government and political party/candidate/advocacy sites, just that they start with the media/portal brands they know and trust. Linking directly to sources related to a story (using editorial judgment of course) on the "deep political Internet" is one standard of operation that should be promoted. Media sites that choose not to link externally or link rarely are serving as gatekeepers instead of serving a starting point in democracy. Steven Clift Democracies Online Note: Right Column - Election 2000: A Launching Pad for Web News http://www.rtnda.org/study/chapter3.shtml#ele From: http://www.rtnda.org/study/casestudy.shtml Local Web News: Case Study of Nine Local Broadcast Internet News Operations TABLE OF CONTENTS Foreword Executive Summary Chapter 1. Local Web News Case Sites Television and Radio Stations on the Web WRAL Ceases Going Alone WRAL-TV WCPO-TV WFLA-TV/Tampa Bay Online WCCO-TV KCBS-TV New England Cable News WBOC-TV CNET Radio/KNEW-AM WTOP-AM/FM Chapter 2: The Audience and Partnerships News for the Web Audience Serving the Targeted Audience Depth Drives Traffic Personalization Potential New Partners (and New Competitors) Portal Partnerships Portal vs. Destination--Just Semantics or an Editorial Decision? Development Partnerships Local News Net Startup Local News Net Challenger Content Partnerships E-Commerce Partnerships Partnership Advice Branding Strategies Story of a Partnership Competitors Newspapers in the Broadband Age Chapter 3: Content and Editorial Control Web News Content Popular Features Designed for Content Breaking News Election 2000: A Launching Pad for Web News Video Original Web News Companion Stories Content Production Writing and Linking Online Editorial Control and Challenges Usability Keep It Simple, Slim, Short and Scannable Journalism and Editorial Values Dialogue with Your Audience Groups Addressing Online Issues Legal Issues and News Judgment Station's Responsibility for Discussion Groups Remains Unclear Privacy Users and Cookies Chapter 4: The Numbers and the Advertisers Behind the Numbers Profit Issues Defining Success Measuring Users Building Market Share Developing New Audiences GIF Files and Log Files Promotion Strategies So You Wanna Start a Web Site Revenues Selling the Web to Advertisers Banner Ads Beyond Banners The End Run Who Sells? How to Sell Educating the Client Chapter 5: Web Operations Now and in the Future Local Web Newsrooms Today Qualifications and Training Staff Duties Cooperation and Rivalries What Equipment Do You Need? Servers Video Servers Software Tracking Software Future Technology Development Wireless Broadband and Digital Television The LostRemote New Content Presentation Preparing for the Future References & Endnotes Supported by The Robert R. McCormick Tribune Foundation Written by Michael Murrie, Ph.D., Pepperdine University Edited by Mark Thalhimer, Future of News Project Director Jamshid Mousavinezhad, Future of News Project Coordinator Radio and Television News Directors Foundation Barbara Cochran, President Rosalind Stark, Executive Director Copyright © 2001 by the Radio and Television News Directors Foundation (RTNDF). All Rights Reserved. No part of this publication may be reproduced in any form or by any means without permission in writing from RTNDF. Printed in the United States of America. To order a copy of the report ($10 for RTNDA members and $25 for nonmembers), contact Jamshid Mousavinezhad at 202.467.5250 or [EMAIL PROTECTED] ^ ^ ^ ^ Steven L. Clift - W: http://www.publicus.net Minneapolis - - - E: [EMAIL PROTECTED] Minnesota - - - - - T: +1.612.822.8667 USA - - - - - - - ICQ: 13789183 *** Please send submissions to: [EMAIL PROTECTED] *** *** To subscribe, e-mail: [EMAIL PROTECTED] *** *** Message body: SUB DO-WIRE *** *** To unsubscribe instead, write: UNSUB DO-WIRE *** *** Please forward this post to others and encourage *** *** them to subscribe to the free DO-WIRE service. ***
