This past summer I taught a course in library marketing and public relations. I am thinking of turning the lectures into articles or even a book. One of the major points I make is that marketing is essential. There is always competition for funding. No library is without a struggle for funds. In a city, synagogue, school or university all departments need money. We have to promote ourselves and that is hard. For almost 10 years I have been writing a column largely aimed at the general public to show the expertise of librarians. Some people still don't "get" the message.
Daniel Stuhlman Chicago, IL 60645 DDstuhlman at earthlink.net <http://home.earthlink.net/~ddstuhlman/liblob.htm>http://home.earthlink.net/~ddstuhlman/liblob.htm Librarian's Lobby <http://stuhlman.biz>http://stuhlman.biz Home page Messages and opinions expressed on Hasafran are those of the individual author and are not necessarily endorsed by the Association of Jewish Libraries (AJL) =========================================================== Submissions for Ha-Safran, send to: Hasafran @ lists.acs.ohio-state.edu SUBscribing, SIGNOFF commands send to: Listproc @ lists.acs.ohio-state.edu Questions, problems, complaints, compliments;-) send to: galron.1 @ osu.edu Ha-Safran Archives: Current: http://www.mail-archive.com/hasafran%40lists.acs.ohio-state.edu/maillist.html History: http://www.mail-archive.com/hasafran%40lists.acs.ohio-state.edu/history.html AJL HomePage http://www.JewishLibraries.org
