Next we will hear that today is Wednesday.

=> Prices for just about *everything* in Europe are higher than in the U.S.
=> One factor is VAT (Value Added Tax), but it's not the only factor. The
=> U.K.
=> has a 20% VAT rate, for example, and that's certainly not the highest in
=> Europe. Sales tax rates in the U.S. range from 0% in a few states to
=> around
=> half the U.K. rate in a few cities, particularly those with recently built
=> professional sports stadiums. :-)
=>
=> Price in the U.K. for an Apple iPad 2 (16GB, no 3G): £399
=> Price in the U.S. for an Apple iPad 2 (16GB, no 3G): $499 (excluding sales
=> tax, which could be 0%)
=> U.K. price converted into U.S. Dollars (inter-bank exchange rate, as I
=> write this): $622.95
=> U.S. price with an 8% sales tax: $538.92
=> Percentage increase in U.K. price v. U.S. price (at 8% sales tax rate):
=> 15.6%
=> Percentage increase in U.K. price v. U.S. price (at 0% sales tax rate):
=> 24.8%
=>
=> iPads are identical around the world, with the possible exception of the
=> electric power plug packed inside the box. Note that I'm not including the
=> 5% rebate you get in the U.S. if you're using your Discover Card and Shop
=> Discover. In fact, it's cheaper to use my particular U.S.-issued credit
=> card in Singapore than it is to use a Singapore-issued credit card for
=> typical purchases, absent a special store promotion in Singapore. My
=> Australian colleagues in particular are amazed at the favorable terms for
=> U.S. credit cards compared to theirs.
=>
=> Then there's the price of an automobile in Singapore compared to the U.S.
=> The difference is astonishing, even if the car is built in Japan. The
=> primary reason is that there are extremely high automobile taxes in
=> Singapore, but the taxes don't fully explain the difference.
=>
=> The U.S. is an extremely big market with the best prices in the world
=> across the vast range of products, in my experience as a shopper. My wife
=> concurs, and her friends in the office gave her a long shopping list
=> before
=> her most recent U.S. trip. :-)
=>
=> As another example, my favorite Italian food products average about half
=> the price in the U.S. compared to Singapore, and Singapore compares pretty
=> favorably to other Asian countries in that regard. Even printer ink
=> cartridges made in Singapore are more expensive to buy in Singapore than
=> they are in the U.S.
=>
=> Medical care is a notable exception. German-made suitcases are another,
=> perhaps less notable. (The U.S. has a significant luggage tariff.)
=>
=> Of course, there's an easy way for companies to enjoy U.S. prices:
=> relocate
=> to the U.S. :-)
=>
=> I'm kind of amazed that international price differences are a surprise to
=> anyone. Heck, there are huge price differences *within* the U.S. And I'm
=> pretty darn sure your employer, if it operates internationally, doesn't
=> charge exactly the same price in every country. The U.S., by and large, is
=> a shopper's paradise. Hong Kong is pretty good, too. The best and the
=> brightest minds -- financial services/banking, anyone? -- are constantly
=> figuring out ways to "optimize" prices. Including many of your employers.
=> That's not a value judgment, that's just fact.
=>
=> For the record, IBM has held the line on z/OS since...forever? z/OS
=> debuted
=> in 2000 (with a price cut from OS/390), and I don't recall any other z/OS
=> price increases since then. (Somebody can correct me on that if necessary,
=> but my point still stands even if.) I do recall numerous z/OS price
=> decreases -- including AEWLC introduced just last year. Nobody else has
=> held the line like that -- much more than held the line. Just to pick
=> another random example, oil has approximately quadrupled in price in the
=> past 12 years. z/OS has a much lower *nominal* price (never mind real
=> price) than it did 12 years ago. I never like price increases -- I don't
=> like paying more for cans of tomato, guava, or electricity either -- but
=> perspective is very important in understanding the world.
=>
=>
--------------------------------------------------------------------------------------------------------
=> Timothy Sipples
=> Resident Enterprise Architect (Based in Singapore)
=> E-Mail: timothy.sipp...@us.ibm.com
=>
=> ----------------------------------------------------------------------
=> For IBM-MAIN subscribe / signoff / archive access instructions,
=> send email to lists...@bama.ua.edu with the message: INFO IBM-MAIN
=>


John Cassidy

EU

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