They seldom do consider the other meanings or pronunciations of acronyms when assigning names. Some IBMers have gotten a good laugh at what we did with DFSMS. Our pronunciation said it all - Doofus Mess.
Regards, Richard Schuh -----Original Message----- From: The IBM z/VM Operating System [mailto:[EMAIL PROTECTED] On Behalf Of "JimElliott <[EMAIL PROTECTED]> <[EMAIL PROTECTED]>"@D01AV01.POK.IBM.COM Sent: Sunday, April 30, 2006 5:22 PM To: IBMVM@LISTSERV.UARK.EDU Subject: Re: New z9 models > (I think the marketing people are going to sorely regret this > new naming convention. It's just got too many comedy > possibilities. ) David: Given that no one in System z marketing is even old enough to remember BC mode (i.e. S/360) and EC mode (i.e. S/370)... Also, when we pointed out to TPTB that Global Business Services (the new name for Business Consulting Services) had another homourous meaning (i.e. Global BS) they were shocked and had never even thought of the secondary meaning! Jim