Sekarang bukannya mereka sudah buat processor buat smartphone?

Mungkin terlambat memulai ya.... Kalah saing




On Thursday, April 21, 2016, Fathi Nashrullah <fna...@gmail.com> wrote:

> Kan emang udah, dengan XScale-nya.
>
> Cuman klo ngebandingin sama tawaran Apple buat bikin prosesornya iPhone,
> kayaknya kurang pas juga. Coba cek, iPhone generasi pertama akhirnya pake
> prosesor buatan siapa? Trus sesignifikan apa perusahaan tersebut saat ini
> di dunia prosesor ARM?
>
> Kalau kata saya sih emang model bisnisnya Intel saat itu ngga sinkron
> dengan kecenderungan pasar. Mereka pengen ngembangin platform sendiri (x86
> based) ketimbang membesarkan platform orang lain (ARM Holdings). Kalau
> kemudian mereka tergulung pasar, fenomenanya mirip sekali dengan Nokia yang
> keukeuh ngga mau pake platform orang (Android), sementara platformnya
> sendiri ternyata tak sehebat yang disangka.
>
> FN
>
> On Thu, Apr 21, 2016 at 4:52 PM, Arya Mada <arya.m...@gmail.com
> <javascript:_e(%7B%7D,'cvml','arya.m...@gmail.com');>> wrote:
>
>> kalo dulu bener kejadian Intel bikin procie mobile seperti SnapDragon,
>> mungkin Qualcomm udah gulung tikar sejak lama ya :)
>>
>> On Thu, Apr 21, 2016 at 4:49 PM, Alvin Tedjasukmana <
>> alvin.tedjasukm...@gmail.com
>> <javascript:_e(%7B%7D,'cvml','alvin.tedjasukm...@gmail.com');>> wrote:
>>
>>>
>>> <http://www.linkedin.com/shareArticle?mini=true&source=Vox&summary=Intel+didn%27t+take+the+market+for+smartphone+chips+seriously+until+it+was+too+late.&title=Intel+made+a+huge+mistake+10+years+ago.+Now+12%2C000+workers+are+paying+the%26nbsp%3Bprice.&url=http%3A%2F%2Fwww.vox.com%2F2016%2F4%2F20%2F11463818%2Fintel-iphone-mobile-revolution>
>>> <javascript:_e(%7B%7D,'cvml','?subject%5Cx3dFrom+Vox.com:+Intel+made+a+huge+mistake+10+years+ago.+Now+12,000+workers+are+paying+the+price.%5Cx26body%5Cx3dhttp://www.vox.com/2016/4/20/11463818/intel-iphone-mobile-revolution?utm_medium%5Cx3dsocial%5Cx26utm_source%5Cx3demail%5Cx26utm_campaign%5Cx3dvox%5Cx26utm_content%5Cx3dshare:article:top');>
>>>
>>> Artikel yg lumayan menarik buat dibaca, monggo....
>>>
>>>
>>> June 6, 2005, seemed to be a triumphant moment for Intel. The chipmaker
>>> was already dominating the market for processors that powered Windows-based
>>> PCs. Then Steve Jobs took the stage at Apple's World Wide Developers
>>> Conference to announce that he was switching the main Windows alternative,
>>> Macintosh computers, to Intel chips as well. The announcement cemented
>>> Intel's status as the leading company of the PC era.
>>>
>>> There was just one problem: The PC era was about to end. Apple was
>>> already working on the iPhone, which would usher in the modern smartphone
>>> era. Intel turned down an opportunity
>>> <http://www.theatlantic.com/technology/archive/2013/05/paul-otellinis-intel-can-the-company-that-built-the-future-survive-it/275825/>
>>> to provide the processor for the iPhone, believing that Apple was unlikely
>>> to sell enough of them to justify the development costs.
>>>
>>> Oops.
>>>
>>> On Tuesday, Intel announced that it was laying off 12,000 employees
>>> <http://www.oregonlive.com/silicon-forest/index.ssf/2016/04/intel_quarterly_results.html>,
>>> 11 percent of its workforce, the latest sign of the company's struggle to
>>> adapt to the post-PC world. Intel still isn't a significant player in the
>>> mobile market — iPhones, iPads, and Android-based phones and tablets mostly
>>> use chips based on a competing standard called ARM.
>>>
>>> The company is still making solid profits — it just announced a $2
>>> billion profit
>>> <http://files.shareholder.com/downloads/INTC/1917929754x0x886646/374B039B-F62C-4429-99C8-131CA7DE75DF/Earnings_Release_Q1_2016_final.pdf>
>>> for the first quarter of 2016. But the company's growth has stalled, and
>>> Wall Street is getting worried about its future.
>>>
>>> Obviously, Intel made a mistake by missing out on the iPhone business.
>>> Intel's error in judgment is a classic example of what business guru Clay
>>> Christensen calls "disruptive innovation." The term disruption has become
>>> so overused in the technology world that it's sometimes treated as a joke.
>>> But Christensen gave it a more precise meaning that fits Intel's situation
>>> perfectly: a cheap, simple, and less profitable technology that gradually
>>> erodes the market for a more established technology.
>>>
>>> Intel is just the latest in long line of companies that have failed to
>>> effectively deal with this kind of disruptive threat.
>>> Smartphones are based on a different chip standard than PCs
>>>
>>> Intel invented a chip standard called x86 that was chosen for the IBM PC
>>> in 1981 and became the standard for Windows-based PCs generally. As the PC
>>> market soared in the 1980s and 1990s, Intel grew with it.
>>>
>>> The key to success in the PC business was performance. Chips with more
>>> computing power could run more complex applications, complete tasks more
>>> quickly, and run more applications at the same time. During the 1990s,
>>> Intel and its rivals raced to increase their chips' megahertz ratings — a
>>> measure of how many steps the chips could perform in a second.
>>>
>>> One thing these early chipmakers *didn't* care about was power
>>> consumption. Higher-performance chips often consumed more energy, but this
>>> didn't matter because most PCs were desktop models plugged into the wall.
>>> Even laptops had large batteries and could be plugged in most of the time.
>>>
>>> But this became a problem in the late 2000s, when the market began to
>>> shift to smartphones and tablets. These devices had smaller batteries (to
>>> keep the weight down), and users wanted to use them all day on a single
>>> charge. Existing x86 chips were a poor fit for these new applications.
>>>
>>> Instead, these companies turned to a standard called ARM. Created by a 
>>> once-obscure
>>> British company <https://en.wikipedia.org/wiki/ARM_architecture>, it
>>> was designed from the ground up for low-power mobile uses. In the
>>> mid-2000s, ARM chips weren't nearly as powerful as high-end chips from
>>> Intel, but they consumed a lot less power, which was important for
>>> smartphones from Apple and BlackBerry.
>>>
>>> Even better, the ARM architecture is designed for customization. ARM
>>> licenses its design to other companies such as Qualcomm and Samsung, which
>>> make the actual chips. That provides flexibility that allows smartphone
>>> makers to combine a number of different functions on a single chip. And
>>> packing a bunch of functions — like data storage and image processing —
>>> onto one chip helps to keep power consumption down.
>>> Wikipedia / ARM <https://en.wikipedia.org/wiki/ARM_Holdings> ARM chip
>>> sales, in billions.
>>>
>>> Today, ARM chips totally dominate the mobile device business. iPhones
>>> and iPads run on a chip called the A9 (and predecessors such as the A8 and
>>> A7) that are based on the ARM platform, designed by Apple, and manufactured
>>> by chipmakers like Samsung <https://en.wikipedia.org/wiki/Samsung> and
>>> TSMC <https://en.wikipedia.org/wiki/TSMC>. Most Android-based phones
>>> run on ARM-based chips from Samsung, Qualcomm, and other ARM chipmakers.
>>> The mobile revolution is leaving Intel behind
>>>
>>> Intel had not just one but two opportunities to become a major player in
>>> the mobile chip market. One was the opportunity to bid on Apple's iPhone
>>> business. The other was its ownership of XScale, an ARM-based chipmaker
>>> Intel owned until it sold it for $600 million
>>> <http://www.theregister.co.uk/2006/06/27/intel_sells_xscale/> in 2006.
>>>
>>> Intel sold XScale because it wanted to double down on the x86
>>> architecture that had made it so successful. Intel was working on a
>>> low-power version of x86 chips called Atom, and it believed that selling
>>> ARM chips would signal a lack of commitment to the Atom platform.
>>>
>>> But Atom chips didn't gain much traction. Intel has made a lot of
>>> progress
>>> <http://www.androidauthority.com/arm-vs-x86-key-differences-explained-568718/>
>>> improving the power efficiency of its Atom chips. But ARM-based chipmakers
>>> are experts at building low-power chips, having focused on that task for
>>> more than a decade. So they had the early advantage. And at this point, ARM
>>> has a huge share of the market. That gives them all of the advantages —
>>> more engineers, better software — that come with being a dominant platform.
>>> Intel's decline is a classic story of disruptive innovation
>>>
>>> On one level, you can say that Intel just got unlucky and backed the
>>> wrong horse. The chipmaker could have tried harder to win Apple's iPhone
>>> contract, and it could have bet on its XScale ARM subsidiary instead of
>>> trying to create Atom processors. But it chose not to.
>>>
>>> But on a deeper level it's not surprising that Intel took the path it
>>> did, again because of Christensen's theory of disruptive innovation
>>> <http://www.amazon.com/The-Innovators-Dilemma-Revolutionary-Business/dp/0062060244>
>>> .
>>>
>>> Intel's basic problem was that the mobile chip market didn't seem
>>> profitable enough to be worth the trouble. Intel had built a sophisticated
>>> business around the PC chip. Its employees were experts at building,
>>> selling, distributing, and supporting PC chips. This was a lucrative
>>> business — often Intel could charge several hundred dollars for its
>>> high-end chips — and the company was organized around the assumption that
>>> each chip sale would generate significant revenue and profits.
>>>
>>> Mobile chips were different. In some cases, an entire mobile device
>>> could cost less than the price of a high-end Intel processor. With many
>>> companies selling ARM chips, prices were low and profit margins were slim.
>>> It would have been a struggle for Intel to slim down enough to turn a
>>> profit in this market.
>>>
>>> And in any event, Intel was making plenty of money selling high-end PC
>>> chips. There didn't seem to be much reason to fight for a market where the
>>> opportunity just didn't seem that big.
>>>
>>> What this analysis missed, of course, was that the mobile market would
>>> eventually become vastly larger than the PC market. ARM-based chipmakers
>>> might make a much smaller profit *per chip,* but the market was
>>> destined to grow to many billions of chips per year. Even a small profit
>>> per chip multiplied by billions of chips could add up to a big opportunity.
>>>
>>> Meanwhile, Intel had to worry that jumping wholeheartedly into low-power
>>> mobile chips would undermine demand for its more lucrative desktop chips.
>>> What if companies started buying Intel's cheap mobile chips and putting
>>> them in laptops? That could hurt Intel's bottom line more than the added
>>> mobile revenue would help it.
>>>
>>> Obviously, Intel's leadership now recognizes that they made a mistake.
>>> They're now so far behind that it's going to be a struggle to gain a
>>> foothold in the new market. And as cheap mobile chips get more and more
>>> powerful, we can expect more and more companies to put them into low-end
>>> laptop and desktop computers, eroding demand for Intel's more expensive and
>>> power-hungry chips.
>>> Chipmakers are doing to Intel what Intel once did to Digital Equipment
>>> Corporation
>>>
>>> Ironically, Intel is now suffering the same fate that it inflicted on an
>>> earlier generation of computing innovators three decades ago. In the 1980s,
>>> there was a thriving community of "minicomputer" makers led by a company
>>> called the Digital Equipment Corporation.
>>>
>>> These washing machine–size minicomputers were only "mini" compared to
>>> the room-size mainframe computers that preceded them, and they cost tens of
>>> thousands of dollars.
>>>
>>> Early PCs based on Intel chips were referred to as microcomputers, and
>>> companies like DEC dismissed them as toys. They did this for exactly the
>>> same reasons Intel dismissed the mobile market — selling a $2,000 PC was a
>>> lot less profitable than selling a $50,000 minicomputer, and DEC didn't
>>> expect PCs to be a big enough market to be worth the effort.
>>>
>>> Of course, that turned out to be totally wrong. The PC market turned out
>>> to be vastly larger than the minicomputer market, just as the mobile market
>>> is now much larger than the PC market. But by the time this became clear,
>>> it was too late. DEC and most of its peers were forced out of business by
>>> the end of the 1990s.
>>>
>>>
>>> Sumber:
>>>
>>> http://www.vox.com/2016/4/20/11463818/intel-iphone-mobile-revolution
>>>
>>> --
>>> ===========
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>>
>>
>>
>> --
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>>
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>> Kunjungi >> http://bassaudio.net
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>>
>
> --
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>
> ---------------------
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> Kunjungi >> http://bassaudio.net
> ----------------------
> Kontak Admin, Twitter @agushamonangan
> -----------------------
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>
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>
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@darma78 | *dikirim pake Aluminium*

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----------------------
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-----------------------
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