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Hey,

On 08.04.2015 18:13, Hans de Raad wrote:

>> "Computer enthusiast" is our target market. People who aren't
>> computer enthusiasts simply don't use our products. Agreed?
> 
> Henne, what would be your suggestion for the segmentation?

I have none as I haven't invested time into this. In general it's
always a good idea to come up with a marketing plan that targets
segments which

* we can identify (demographics, behavior, lifestyle, interests etc.)
* we can measure (size, evolution, responsiveness)
* we can easily reach (which media do they consume, which conferences
  do they visit etc.)
* should not change too quickly

> How would we move ahead and approach these more targeted?

You would think about what you can do for the segment and what they
can do for you. Then, in our "field", you go ahead and try to create
win-win situations.

Henne

- -- 
Henne Vogelsang
http://www.opensuse.org
Everybody has a plan, until they get hit.
        - Mike Tyson
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