Wallace Adrian D'Alessio wrote: > But in the other fields such as PCs and houses the third party > manufacturers have enough faith in their target buying pool to advertise > via support of a magazine. Any out of work publishers out there looking for > a market niche ?
The problem is that there flat out isn't the advertising dollars to support this. Subscriptions and news-stand sales do not cover the cost of producing aand distributing magazine: ad sales do. Ad sales are driven by vendor sales. The shakeout in the publishing industry has been bloodier than the shakeout in the computer industry. Magazines are a cutthroat business...actually, real cutthroats would resent that description as it's even bloodier than they are :-/ And the sad truth is, OWC, Sonnet and others notwithstanding, there is not a huge market for this sort of stuff. There's a viable one, true, but take a look at the history of PCI-mac processor upgrades; the market has left two companies out of a large number standing: Sonnet and PowerLogix...it's a killer market. Viimage, XLR8, Newer Technology*, Metabox, and probably several others I've forgotten are long gone. These markets spend their advertising dollars in the back pages of mainstream Mac magazines; a specialized one for 'Old Macs' would have to pretty much give advertising space away. If you're interested in stuff for supporting old Macs, write to the existing magazines for articles on supporting old macs. (Mac Addict had a series long ago, that went through each main model of Mac and what it could be used for.) But in the main, you're never going to see a mainstream magazine devoted to 'This Old Mac'...the revenue base isn't there. People using old macs aren't doing it because like a 1910 Craftsman-style home, they're much better built than modern houses, or like a hotrodded 1952 Packard, they're worth MORE than they were new, but because we're cheap, or poor, or both. And neither of those two words are music to any vendor's ears... There's options, though. 1) Convince an existing magazine to devote a section to the subject. 2) Start up a labor-of-love fanzine type operation. 3) There's this new-fangled dubyuh-dubyuh-dubyah thing I've heard about...it used this place called the internet to make articles, pictures, even programs available to interested people...Hey! I know, we could call it something catchy like 'Low End Macs'! :-p *I know that Newer has come back, but they're only selling Powerbook upgrades. -- Bruce Johnson University of Arizona College of Pharmacy Information Technology Group Institutions do not have opinions, merely customs -- PCI-PowerMacs is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | -- Sonnet & PowerLogix Upgrades - start at $169 | & CDRWs on Sale! | Support Low End Mac <http://lowendmac.com/lists/support.html> PCI-PowerMacs list info: <http://lowendmac.com/lists/pci-powermacs.shtml> --> AOL users, remove "mailto:"; Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive:<http://www.mail-archive.com/pci-powermacs%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
