Ads Backfiring, McCain Goes Negative On Self
by Scott Ott 
(2008-10-15) — With his focus on Barack Obama’s association with a domestic 
terrorist producing plummeting polling numbers for John McCain, the Republican 
nominee’s campaign plans to turn the tide with a new strategy, including 
zingers at tonight’s debate and new ads that slam Sen. John McCain.

“People — especially undecided voters — feel compassion for victims,” said one 
unnamed McCain campaign strategist, “Our attacks on Obama, rather than stirring 
concerns about the people who have shaped his thinking, have generated sympathy 
for him. To make those polls turn around, Americans need to feel as sorry for 
McCain as they now do for that poor skinny bookworm from Illinois who has 
trouble making decent friends.”

The McCain-Palin campaign plans a series of ads in which a breathy, 
conspiratorial voice talks about John McCain’s divorce, his gambling and his 
personal involvement in the Vietnam quagmire. Each spot will end with John 
McCain’s own voice whispering through clenched teeth: “I’m John McCain and I 
approved this message.”

At tonight’s final presidential debate, at New York’s Hofstra University, Sen. 
McCain plans to unleash several zingers designed to raise questions in voters’ 
minds about his fitness to lead.

“These will be the one-liners that get replayed incessantly,” said the source. 
“By this time next week, voters will be saying, ‘Why don’t they let that poor 
old man alone?’ He’ll go from 14 points down to 14 points up, then Republicans 
will be the ones whispering the ‘L word’ … landslide, baby, landslide.”

http://www.scrappleface.com/?p=3157

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