Re: [IxDA Discuss] Checkout process
Some hints that might help with improving conversion... 1) Don't make them create an account just to buy something from the store. Make that part optional. 2) The less pages for the checkout process you have, the better. If you can get the whole thing to a single page, your conversion should go up. It's not so much about people sharing their info, as it is the "work" required to share that info. 3) Also, be very upfront about how much shipping and other extra costs are going to be. If you can include this information in the cart, do so. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39119 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Add to Cart Ethics / Best Practices - Studies?
I don't have any data or studies to share, but you might want to bring up the legal angle as well. By adding the extended warranty to the cart (without the permission of the user), the company very likely opens itself up to fraud-related lawsuits. At the minimum... they're gonna get a lot of very angry customers canceling the extended warranty. Also, is the financial benefit going to outweigh the customer service costs of people canceling the warranty? Plus the cost of the loss in consumer trust? This whole scenario is also ripe for an internet backlash (digg/consumerist/etc). Joshua Lane Senior Web Designer / Information Architect Creative B'stro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=27755 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] 2 part button - industry standard?
It's not terribly common, but I think that's due to the fact that Amazon is one of the few sites to support multiple wishlists. For them, this UI element makes perfect sense as it accommodates multiple user types. In this case, casual users just want to add the item to their default wishlist; while more advanced users might want to add it to one of several lists (birthday, holiday, etc, etc). Is it the best way to present this sort of option? I'm not sure. However, I certainly enjoyed it last Christmas when creating one wishlist for friends and another wishlist for family. Joshua Lane Senior Web Designer / Information Architect Creative B'stro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=27578 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
