I use the term "Functional Architect".

The issue is that for many larger projects (with 100  people over
years), there are actually 3 distinct jobs with different skillsets.

There is the "designer" who works with product management &
marketing to help PM figure out what they want, and the focus is
around requirements.

There is the "designer" who works with developers on actual
screens, graphics, layout, control selection, and detailed
interaction design.

Then there is a third area somewhere in between that deals with high
level design which I call "functional architecture".  This need
appears, in my experience, only with really large projects because of
the need to analyze the cohesive whole rather than fleshing out single
areas.  I use the "architect" metaphor because almost all software
companies understand it, even if some "agile" ones may disagree
with it.  There is an parallel between a technical architect and a
functional one.  The former tries to figure "how to build it right"
especially for cross-cutting concerns and sometimes leaves the coding
to a developer.  The latter figures out "how to make it work right
for users, businesses, etc.." for the whole product suite, and
leaves the exact screen/flow designs to a "designer".  Difference
with a "strategist" though, is that an architect has skin on the
game and needs to see things all the way through to implementation. 
(Again, I'm talking about the metaphor, that people commonly accept,
not how y'all are doing your jobs).



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=34155


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