This is a GREAT question and something we have struggled with, too...
We don't have the answer yet, but one interesting tool we've
discovered is the indexing function in Acrobat. I don't have the
details at hand at the moment, but basically you can index multiple
PDF files and make them easily sear
I'm just a "business guy" lurking on this thread, but... Come on!
It's not what you know - it's what you do. Neither depth nor
breadth of knowledge is a guarantee of success - or even of baseline
competence. This is *especially* true in interaction design because
it is fundamentally about understan
: www.catalystnyc.com
From: Jared Spool [jsp...@uie.com]
Sent: Wednesday, November 25, 2009 4:07 AM
To: Nick Gould
Cc: disc...@ixda.org
Subject: Re: [IxDA Discuss] Dustin Curtis, UX Design, and American Airlines
On Nov 24, 2009, at 11:04 PM, Nick Gould wrote:
> Fair poi
Todd, I don't think it's splitting hairs at all. You stated that Mr.
X "posted publicly" - when in actual fact he *thought* he was
remaining anonymous. These are two very different scenarios.
I think if you're going to accuse someone of being "not too
bright." You should at least get your facts s
riginal Message-
From: Jared Spool [mailto:jsp...@uie.com]
Sent: Tuesday, November 24, 2009 4:53 PM
To: Nick Gould
Cc: disc...@ixda.org
Subject: Re: [IxDA Discuss] Dustin Curtis, UX Design, and American Airlines
On Nov 24, 2009, at 9:57 AM, Nick Gould wrote:
> Todd: The AA employee didn
It's hard for an independent designer to get attention and showcase
his talents or design perspective. I give Dustin a lot of credit for
putting his work out there. And, at first, when the initial response
from the AA employee came in, it was a kind of exciting example of how
real, productive conv
As someone who recently took part in a LONG debate with Mr. Spool on
this forum, I'm a bit sheepish about weighing in here, but I kind of
feel compelled to react. In fact, that experience was actually
somewhat frustrating from my point of view as an active participant
in the debate - mainly because
tough measure,
but if you are really concerned, and the other party is really
desperate, you might get it through.
Otherwise, I would agree with Adrian, that imposing a vague standard
that can only ever really be enforced in court is not a good idea.
Hope this is helpful - caveat: I'
Those following this thread might be interested in a study just
published in the JUS that used eyetracking to compare newspaper
websites and tv news websites.
http://www.upassoc.org/upa_publications/jus/2009august/gibbs1.html
To me, this is interesting not so much for its conclusions (which,
fran
Jared, you are selling Caroline's point short... how about this
scenario:
We report that test participants asked to locate the search box
looked in the upper right corner for it. They told us that this is
where they expected it to be and the eyetracking confirms that this
is where they looked for
Wow, just as I was thinking that this thread was getting a little
tiresome and unproductive, I discovered that it actually started in
2005!
http://www.ixda.org/search.php?tag=eyetracking
Jared - it's really not fair as you have had way more practice
attacking eyetracking than I have had defending
hen asked but otherwise respect the
right of others to run their businesses as they see fit. Anyway...
My question for you, Jared: Do you place NNG / Jakob Nielsen among
the phonies? I understand that they use eyetracking quite regularly
and are about to release a book about it.
con molto risp
Aw, sorry Kristen in all the fuss I missed your real question in
there... We use the Tobii system. Get in touch directly if you are
interested in discussing our experiences in more detail.
Best,
NG
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
Oof, it's late, but hell, I'll take another swing... :-)
Jared, everything you say is true regarding the limitations of the
tool. I stated as much myself in the earlier post.
Perhaps "see" was a loaded term to use as I didn't mean to imply
that we understood the user's cognitive process - just wh
your answer.
It's that simple. We, and our clients, have found these answers to
be valuable. Moreover we feel that thinking through these issues has
broadened our understanding of how users interact with designs and
how to produce the most actionable results for our clients.
Anyway - t
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