They would do well to head the advice of Mssr. Cooper - first to
market is not best to market - and the former shall always loose in
the race to the latter.
will evans
user experience architect
[EMAIL PROTECTED]
617.281.1281
On Mar 16, 2008, at 10:18 PM, Dwayne King <[EMAIL PROTECTED]> wrote
On Mar 13, 2008, at 3:07 AM, Lada Gorlenko wrote:
> ...I reckon that many big companies would have at least several
> weeks -- if not several months -- of design cycle on most major
> projects.
I work with a lot of Fortune 100 companies consulting on projects and
I would suspect that companies
HI Jeff,
I used a similar approach but just using my own resources. No outside
consultants.
Where I am now, the cultural change has taken a really long time - I
would gather about 10 years in the making. Obviously, w/ progress
throughout that period.
How the cultural change took place is not a m
At Motorola Enterprise Mobility (We are not the phone group and are
managed completely separately and have a very different culture
around engineering, business and design) we have what we call the
"Innovation & Design Studio". It is under the CTO's office, which
is parallel to the product business
I have experience introducing user-centered design into corporate culture.
This isn't the same thing as the design approach that companies like apple
use, but I would guess a similar approach to what I've done in the past
might work when trying to introduce about any culture change to a business.
On Fri, Mar 14, 2008 at 1:26 PM, Peter Knocke <[EMAIL PROTECTED]> wrote:
> > Devoting time, (talented) manpower, (both of which mean) money, and,
> > importantly, attention will produce good results. It's no secret, at
> > Apple or anywhere else. William James noted that "Our beliefs and our
>
> Devoting time, (talented) manpower, (both of which mean) money, and,
> importantly, attention will produce good results. It's no secret, at
> Apple or anywhere else. William James noted that "Our beliefs and our
> attention are the same fact." Which is to say that what we pay
> attention to
"On choosing strategy. We do not do market research. We just to make
great products. When we created the iTunes Music Store, we did that
because we thought it would be great to be able to buy music
electronically, not because we had plans to redefine the music
industry. I mean, it just seem
ECTED]>
To: "Dan Saffer" <[EMAIL PROTECTED]>
Cc: "IXDA list" <[EMAIL PROTECTED]>
Sent: Friday, March 14, 2008 8:28 AM
Subject: Re: [IxDA Discuss] Design at Apple
> So then the real secret sauce is still secret. I guess I won't see
> those brainstor
On Mar 14, 2008, at 9:28 AM, Joel Eden wrote:
> On Fri, Mar 14, 2008 at 12:20 PM, Dan Saffer <[EMAIL PROTECTED]>
> wrote:
>>
>> I'm reading between the lines here, but my guess is the pixel perfect
>> stuff (which are the top 10? 3? concepts) come after a period of
>> sketching unrefined concep
On Fri, Mar 14, 2008 at 12:20 PM, Dan Saffer <[EMAIL PROTECTED]> wrote:
>
> I'm reading between the lines here, but my guess is the pixel perfect
> stuff (which are the top 10? 3? concepts) come after a period of
> sketching unrefined concepts during the brainstorming sessions Lopp
> mentions.
On Mar 14, 2008, at 9:05 AM, Joel Eden wrote:
> So, I found it interesting having just thought a lot about what Buxton
> was pointing to and then seeing this "pixel perfect mockup" stuff. I
> know there is a good role for both, and maybe the pixel perfect value
> has a lot to do with how Buxton d
On Fri, Mar 14, 2008 at 11:13 AM, Dan Saffer <[EMAIL PROTECTED]> wrote:
>
> On Mar 14, 2008, at 12:28 AM, Sachendra Yadav wrote:
>
> > I agree with Dave, the relevance of Apple article is it gives insights
> > into the process they follow, and it's good to know it's not much
> > different from
so who can tells apples went down after jobs left apple, while they
still have many great designer, many design process as well as before
and after?
Cheers
-- Jarod
On Wed, Mar 12, 2008 at 11:39 PM, Alexander Livingstone
<[EMAIL PROTECTED]> wrote:
> I wonder if there are any (bootleg?) videos of
On Mar 14, 2008, at 12:28 AM, Sachendra Yadav wrote:
> I agree with Dave, the relevance of Apple article is it gives insights
> into the process they follow, and it's good to know it's not much
> different from the rest of the industry.
It's not that different (no secret sauce) except for two ke
I agree with Dave, the relevance of Apple article is it gives insights
into the process they follow, and it's good to know it's not much
different from the rest of the industry.
This article on "Secrets of UX Design Productivity from Google" goes
another insight into the process followed by another
I work in a small startup and have worked in agencies in the past.
It strikes me how expensive and luxurious the process at Apple is.
Typically the design teams I'm around are tasked with coordinating a
dozen deliverables being yanked like a chewtoy from one to another, on
short timelines, and sta
On Mar 13, 2008, at 2:03 AM, Lada Gorlenko wrote:
> I might be in a particularly cranky mood today, but I don't get it:
>
> - Pickled ice cream is worth trying (and is worth making) if you ever
> want to innovate and come up with a new ice-cream flavor. Plain
> vanilla
> will still be the bigge
Myabe, I'm just running on endorphines and feelin' GREAT, but in my
pretty long career THIS has NEVER happened. Innie, outtie,
independent or otherwise.
Not any single piece, but the total vision.
10 comps
Full pixel perfect
2 meetings PER WEEK (1 pie in sky; 1 planning for the real world)
Sure,
> Do you typically have the opportunity to spend several months working
> on your second round of concepts before settling on one?
Yes, and I reckon that many big companies would have at least several
weeks -- if not several months -- of design cycle on most major
projects. Of course, there are
On Mar 13, 2008, at 2:03 AM, Lada Gorlenko wrote:
> Please.
> Forget it's Apple and substitute the company name for something less
> of
> a fashion icon -- would you even notice it?
Lada,
Do you typically have the opportunity to spend several months working
on your second round of concepts
I might be in a particularly cranky mood today, but I don't get it:
- Pickled ice cream is worth trying (and is worth making) if you ever
want to innovate and come up with a new ice-cream flavor. Plain vanilla
will still be the biggest hit because it goes with everything, but hey
-- how DO you dis
I'm sure to some poor souls, Clippy seemed like a boy raised by
slinkies.
will evans
user experience architect
[EMAIL PROTECTED]
617.281.1281
On Mar 12, 2008, at 5:31 PM, Robert Barlow-Busch
<[EMAIL PROTECTED]> wrote:
>> His reasoning was: I like pickles, I like ice cream. Pickle-
>> flavo
> His reasoning was: I like pickles, I like ice cream. Pickle-flavored ice
> cream is a great idea.
Reminds me of a phrase coined by a comedian whose name escapes me: "a boy
raised by Slinkies." For those unfamiliar with the Slinky:
http://en.wikipedia.org/wiki/Slinky
The comedian describes his
I agree with Angel. The idea of having dual meetings is great. It's
quite difficult for most people to be creative while still considering
all of the constraints that are around. You end up with some sort of
half-creative mush or just 1% changes. (cough cough...windows...cough)
It's a beautiful
Awesome... just threw down the pickles analogy in a meeting! Thanks!!
Mark
On Wed, Mar 12, 2008 at 2:53 PM, W Evans <[EMAIL PROTECTED]> wrote:
> Similarly - colleague and I once had a client that loved pickle flavored
> ice
> cream - similar to your pony.
> His reasoning was: I like pickles, I
On Mar 12, 2008, at 12:03 PM, David Malouf wrote:
> It reminds me of the great quote, who's attribution I'm sure
> someone will remind me of. "The design is not 'in the details' ..
> the design IS the details." (Is it an Eames quote?)
I've got you covered (check the sig).
Jack L. Moffett
I
I think you and I share a common perspective of having worked within
Industrial Design studios. I think besides the "Time" issue and the
"breadth" issue, what I got was "Detail"
It reminds me of the great quote, who's attribution I'm sure
someone will remind me of. "The design is not 'in the detai
Similarly - colleague and I once had a client that loved pickle flavored ice
cream - similar to your pony.
His reasoning was: I like pickles, I like ice cream. Pickle-flavored ice
cream is a great idea. We actually became close with the client and could
joke with him after a while when he was askin
It's funny that others think of ponies too. We have made the mistake of
actually responding to some feature demands, with the phrase, "I want a
pony" delivered with deadpan sincerity. As you may imagine, the check
writers didn't appreciate our sarcasm ;-)
I shared this article with our engineerin
> Not, Lopp said, "seven in order to make three look good",
> which seems to be a fairly standard practice elsewhere. They'll take
> ten, and give themselves room to design without restriction. Later
> they whittle that number to three, spend more months on those three
> and then finally end up wit
>From the article...
"Apple designers come up with 10 entirely different mock ups of any
new feature. Not, Lopp said, "seven in order to make three look good",
which seems to be a fairly standard practice elsewhere. They'll take
ten, and give themselves room to design without restriction. Later
th
YES!!! YES!!! YES!
I love it Anyone attend this at SxSW.
it's so interesting that an engineer is lauding this process. Gotta
love that.
-- dave
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=26995
I wonder if there are any (bootleg?) videos of rands in action:
http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html
An interesting insight, although it doesn't really expose too much of
the methodology.
Alex
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